Mike Andes says a business that hires ex-felons shouldn't lead marketing with that mission. Customers want their lawn mowed well, not a cause. Maybe 1% of people seek that out. Lead with service quality instead.
"maybe 1%"
I don't recommend you lead the story with the fact that you were an ex felon and then you hire ex felons. That's your mission statement. And I think that's awesome. That's why I'm willing to support it. But the customers don't care. They called you because they want their lawn mowed. And if you actually are going to lead with a customer facing marketing strategy of we have ex felons and we're trying to, you know, help them, maybe 1% of the population that cares about that and is willing to have you on their property. Whereas if you say we're going to come mow your grass and, and do your property maintenance and it's going to look amazing, everyone wants that.
