Mike Andes argues fancy tactics don't scale. When you lack budget or estimates, do the unglamorous work: knock on 100 doors a day. Most people avoid this because it's boring, not because it won't work.
Knocking on 100 doors every single day.
Fancy is not the thing that scales. Many times the things that are the most mundane, the hardest to do and the things that seemingly don't scale are the things that win. And I've noticed that even when I make videos that are super fancy and I actually know they're just tickling everyone's senses, people will like those videos. Whereas if you just really make a really simple basic statement like if you have no estimates on the schedule you should be knocking on 100 doors every single day. No one wants to do that and everyone say oh knocking on door doesn't scale or are you too lazy because if you don't have the estimates on the schedule you need to go get estimates and if you don't have the money to go out and spend on ads to get the said estimates you should be able to go knock on doors and if your excuses that doesn't scale it's likely you're too lazy and you're trying to get fancy.
