Mike Andes records a short Mastermind episode discussing a question raised by Derek Duran about the logic of raising prices. The core issue: if raising prices drives away customers you spent money to acquire, how can raising prices be justified? The clip sets up a practical conversation about pricing frequency, customer retention, and customer acquisition costs.
Hello, destination. Hope you're all doing amazing. It's actually the, it's actually Tuesday evening. I'm recording this for Wednesday morning, since tomorrow we have our franchisee training starting. So you're watching the recording of this. Feel free as usual. In the description, there is the link to submit questions, but I wanted to go over a specific question that was really good. I was talking with Derek Duran after what would be yesterday's Mastermind. And in the Mastermind, we talked a lot about keeping your leads on, and he had a couple points that were really good and discussed and clarify my stance on a few things. So one of the points he made is really, really good. And that is if you raise your prices too frequently, or if you just raise them in general and you lose a customer that you spent money for a customer acquisition cost, how is that a good idea? Because.
