30:48

Mike Andes visits Robert and Vicky Tidwell at Mitten Mowing to discuss cutting costs and raising revenue. They cover raising prices by $5 weekly or $10 biweekly, dropping unprofitable accounts, tightening routes, and a pay-for-performance bonus of $2 per hour when crews average 3.0 or better.

Questions this video answers

A weekly crew average of 3.0 or above (bonus example: $2 per hour).

$40 per week for anything under 2,000 sq ft (stated as their minimum weekly).

Charge $80–$90 per hour (Mike gives $90/hr as the example to switch a customer to weekly).

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