Mike Andes (YouTube) presents a low-budget marketing method called the "Rule of 100" (credited to Alex Hormozi): perform 100 cold outreaches every day. He suggests offline tactics (door hangers, door knocking) and online/local community approaches (joining neighborhood Facebook groups) and frames the work as tedious but effective for businesses with little advertising budget.
If you don't have a lot of money to spend on Google Ads, Facebook ads, billboards, and more expensive marketing channels, you probably have time. And so we're going to use the rule of 100. The rule of 100 was created by Alex Hormozi, and it's basically this. Every single day, you're going to do 100 cold outreaches to potential customers. We got door hangers, we got door knocking. But you could also go online. You could go on to local Facebook groups, get inside those Facebook groups, introduce yourself. I live in such and such a neighborhood now. This is not fun. This is not exciting. You probably don't love waking up every day with the thought of knocking on doors and talking to strangers about your services.
