Augusta Lawn Care's owner spent three years shifting from one-off jobs like concrete and fencing to recurring services. Now nearly all revenue comes from subscriptions, the owner barely works in the business, and the company runs on systems instead of his constant effort.
Recently, an owner inside of Augusta Lawn Care, I looked at his numbers. And for about 2 to 3 years, his revenue was flat. However, instead of doing $3 million in a whole bunch of different services, concrete and fencing and very custom projects and grading and excavation, now, 3 years later, that revenue has almost 100% shifted to recurring revenue. What is that? It's not a bigger business, it's a better business. A business that can run without him and use systems and he's able to lead more effectively.
