A brief sales-motivation excerpt arguing that when customers express hesitation (e.g., 'let me think about it'), salespeople should address and overcome the objection rather than avoiding an uncomfortable conversation. The speaker frames pushing through objections as ethically aligned with caring for the customer because it helps solve their problem and close the sale.
Every time a customer says, well, let me think about it, or I'll get back to you when I decide on this estimate, and you don't have an objection, overcome. You don't have something else to say. That challenge, that uncomfortable conversation, that objection you're hitting on the other side of that is all the success you want to have. But under the guise of being nice and not being pushy, we fail to push forward into the sale and do what's right for the customer, which is to solve their problem and make sure they choose your service. If you care for them, you. You would push through that uncomfortable conversation and you would make sure the sale gets consummated.
