Mike Andes argues that free YouTube videos reach millions but less than 5% actually follow through. Personalized coaching feedback drives action far better than public content, which is why Augusta offers a paid playbook for people ready to commit.
They've watched all of my. All the videos, and then I'm saying the exact same thing just to them now. And they're like, oh, man. Like, I thought you were going to say this and this and this. Because they're putting. They already have in their mind what I'm going to say to them. And so they have this preconceived notion, and I come in, I just say something the exact same as, like, I would say to five other people. And they've heard me say it five other times, but it's like, now it's.
Just to them, you need to personally feel that feedback. You need to personally maybe, for lack of a better word, feel that. That sting of someone coming in and telling you what's wrong. Not, okay, I know what's wrong. Or I've seen Mike talk about this before. He posted a video last week about this constraint. But it's more personal. It almost creates more action, I guess, or creates more of a reaction from your perspective as the coach. Like, you know, and this has kind of been your strategy around Augusta, is that you're going to put out all this YouTube, all these YouTube videos, all this free content. And you know that less than 10% of people, probably less than 5 maybe now that your audience is growing, less than 1% will actually take your prescription, will actually do what you say. So then we create Augusta, which is, hey, here is the playbook, Here is the prescription, and we're going to partner with you in that and take you to the next level, right? And that's that 5%, that 1%, whatever that, like, buy into it and personally kind of own that prescription. So I think that's kind of where I'm seeing it from an outsider's perspective, is that people need to get the prescription to themselves, not to see someone else be given a prescription.
