Mike Andes argues that homeowners are purely self-interested: 60% hire professional companies for maintenance, and customers won't pay extra to support a provider's mission. They just want the service done.
60% of homeowners have their property maintained by a professional company. That's all they care about. They're selfish. Everyone in life. They just want what's good for them. They're not going to pay a dollar more to support your vision. They just want their lawn mowed. I have a lot of missions and goals and dreams that I want to do with my money. I don't even talk about them because no one cares. It's my vision, it's my mission, it's my goals.
