A short YouTube monologue by Mike Andes arguing that lawncare businesses should target 60–70% of revenue from recurring work rather than projects. He explains that recurring services (mowing and winter services like bush trimming, edging, gutter checks) keep crews busy year-round and stabilize revenue even in markets with minimal snow.
Huge percentage of our revenue was coming from project based work. Now, I'm not against that, but we usually like to have at least 60 to 70% of our revenue coming from recurring work. Because recurring work, I can keep the guys busy consistently throughout most of the year. In our market. We do have snow, but only like once or twice a year. That's where all of our mowing customers that finish mowing in, say, October, November, simply merge into what we call winter services. Bush trimming. We edge the lawn, we blow off the walkways, we pick up any down branches, we cut any bushes off of the house, we check their gutters, we do all these winter related services. During those winter services, they get charged the same amount as if they were mowing service, and we spend the same amount of time on the property as if we were doing mowing service. And so it's really important during the spring when everyone needs mowing, to get as many recurring jobs as possible so we can keep them all summer long and then throughout the winter have that recurring revenue.
