Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Reset your advertising strategy - DO NOT advertise in the off-season!

9 Mar 2024 · 0 min

Watch on YouTube

0:21

Short YouTube advice from Mike Andes arguing that businesses should not spend advertising dollars during their off-season because ad spend produces the fewest customers then. He recommends allocating marketing budget when customer acquisition cost is lowest and demand is highest, and warns against pouring money into advertising or unproductive labor during low-demand periods.

During your off season, if you're spending a bunch of money on advertising, you're going to get the least number of customers that marketing spend. The goal is to spend as much of your marketing budget as possible. When customer acquisition cost is at its lowest point and demand is at its highest point, that's the goal. So I see so many people just pouring money into unproductive labor and advertising during the off season.