A short video commentary by Mike Andes explaining that improving a website's Google ranking is complex and time-consuming. He emphasizes building credibility with Google and highlights practical factors that affect ranking, including page load speed, mobile responsiveness, keyword/title optimization, and clearly stating service areas (cities/zip codes) on the site.
It's not as easy as just setting something up on Google Local services, or making an ad, or optimizing your Google listing. This one takes a lot of time because you're gonna have to build up the credibility in the mind of Google and in the algorithm that you actually have a great website. And there's a lot more that goes into it. Like how fast does your page load? Do you have a mobile responsive website? So when someone pulls it up on a mobile device, their cell phone, does it look good or is it just super janky? And at the zoom way in? Also on native rank keywords are important. What's in your title? Do you actually make it clear when someone shows up at your website what service areas, cities and zip codes you're actually serving? And.
