Short transcript excerpt from a YouTube video ("Small Business Trying to Appear Large 🙃") in which Mike Andes critiques a small business owner’s new website that presents the company as a large commercial firm. Mike advises the owner to lean into being family-owned as the unique selling proposition instead of trying to appear like a national commercial contractor.
The new site. Like, why is it built as if you are a national company?
Because I want to get those big commercial jobs. Pretty much, like from the website I had was residential and I was getting all the residential calls. And so since I really want to branch into commercial, I was like, let me revamp the the website where it's just commercial. Like, you.
Literally told me the reason people choose you right now is because you are a family owned business. That doesn't scream family owned to me.
That makes sense.
If I was you, I would lean into what makes you unique and different because there's a bunch of other companies that are trying to be the best looking website for commercial in Arizon. That picture on your website is more representative of what your unique selling proposition is, which is you are family owned.
