Mike Andes says high prices aren't killing your sales. A one to two day lag in delivering quotes is. Answer the phone fast, send the quote immediately, get the card on file, and schedule the service right then. That's how you close more deals.
At 35%, usually you would say, hey, we're at the top of the market. We can't raise prices without really collapsing the demand for our services. But before we come to that conclusion and think we can't raise prices and we're at the top of the market and everyone else is really cheap, I want to look at the sales process because a lot of us will look at our close rate. But what we won't look at is the fact that it's taking a day or 2 days to get the quote to the customer. If we could just answer the phone, give them a quote and put their card on file and put them on the schedule, we could potentially plug leaks that are currently in the sales process and be able to get our close rate back up.
