Mike Andes warns home service businesses that a great real-world job can be undermined by a poor online presence. Using a "catfishing" dating-app analogy, he describes customers who see excellent physical work but find an outdated or poorly designed website (especially on mobile), which damages impressions and can lose business. The clip emphasizes alignment between in-person quality and digital presentation.
It's like going on a dating app, seeing some great looking photos and then you go and you check them out, you take them out for a date and you realize you got catfished and they're fat and ugly. The same thing is true when it comes to your home service business. You do a great landscaping job. Everything looks good. A customer, some other person drives by your property that looks really, really nice. I should go check them out. And what do they do? They go into Google and they find your website and it looks fat and ugly. It looks like it was built in the 1990s. They got a pinch in to see what's going on on their mobile device.
