Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Stop Chasing Leads!

6 Feb 2026 · 1 min

Watch on YouTube

1:06

In this talk, Mike Andes argues that most home‑service companies mistakenly blame a lack of leads for their struggles, when the real bottlenecks lie in operations and administration. He explains how poor training, high churn, missing phone/email/text processes, and inconsistent service quality cause leads to "leak" throughout the funnel. Rather than constantly chasing new customers, entrepreneurs should patch these internal holes, improve team performance, and deliver higher‑quality service to existing clients. When operations run smoothly, satisfied customers generate word‑of‑mouth referrals and positive reviews, which naturally fill the top of the funnel without aggressive lead‑generation tactics.

Chapters

Everyone thinks they have a sales problem, when in reality, most businesses, once they have a few employees, it's operations and admin, where all the holes of the business are. No matter how much you pour in the top of that funnel, if all of the leads are leaking all over the place because you have really bad churn, you have bad training process for your team, no one picks up the phone. When they do pick up the phone, they're not upselling. There's no process and systems answering the phone on the admin side, answering email, answering text messages. Out in operations, quality of service is all over the place. There's mistakes happening and damage cases happening all the time. That's where the real problems are in most home service businesses. But we as entrepreneurs are always falling in love with the next new customer. Instead of just taking care of the existing customers in our funnel and by patching the holes of admin and operations and just getting the work done at a high quality service, if we just focus on those things, our team and our internal processes, a lot of times the leads coming in the top of the funnel would take care of themselves through word of mouth and as well as reviews. And so just focus on how do I take the existing customers and the work that I do have and do a better job for them.