Mike Andes runs a pool maintenance business split 55% maintenance, 45% repairs. He proposes charging a $1,000 deposit toward future maintenance to convert one-off repair calls into recurring customers. Converting just two customers per week this way could unlock $300,000 in revenue.
~55% maintenance and ~45% repairs.
$1,000 deposit, credited toward future maintenance.
Two customers per week.
Approximately $300,000.
What percentage of the revenue right now is like the maintenance versus the repairs?
It's like 55% maintenance and then like 45% is repairs.
And so do you get a lot of customers that are like, hey, can you just turn on my pool, get it up to spec and I'll take over?
We try not to do that.
Yeah, we get the calls, but that's.
Not our client, so we don't really do one offs.
If someone said, hey, I just moved in, I need someone to come figure this out, it's not working. Okay, great.
We usually say.
No, we did not have the time. But if we said you pay $1,000 deposit and that allows us to come out and that thousand dollar deposit goes towards your maintenance in the future.
That way, if they just want their filter changed, if they just want the one time job, I keep the $1,000 and use that $1,000 to go do marketing and advertising and get more recurring customers.
You need two people a week to say yes to that offer, to pay.
For a full time repair tech that.
Unlocks 300 grand for the business and by the way, greases the gears to get more maintenance that right now they're saying no to maintenance, but they don't even know what maintenance is because they just bought a house with a pool for their first time.
