A short YouTube talk by Mike Andes advocating use of surge pricing in home-service businesses during peak demand (e.g., spring rush). He argues that when schedules are booked out and leads are high, businesses should raise prices because demand outstrips supply. The piece offers a practical stance that time-of-year pricing changes are acceptable and profitable.
Surge pricing and how you can use it in your home service business to make a lot more profit when you're extremely busy, especially during the spring rush or periods of the year where you might get booked out four or five, six weeks or beyond. When it comes to your your home service business, it's a matter of when there's so much work on the schedule and leads are pouring in. Don't turn off your estimates. Why not have surge pricing? And that is when you're so busy and so many leads are coming in when you booked out your schedule so far, start raising your prices. In other words, the demand out outstrips the supply. When that happens, you should raise prices. There's nothing wrong with changing your pricing based upon the time of the year.
