Mike Andes explains why lawn care and home-service contractors need a CRM to look professional and scale beyond solo work. Copilot CRM automates reminders, invoices, and estimates, and guarantees a 10% revenue or profit increase within 12 months or your money back.
Questions this video answers
Copilot CRM (copilotcrm.com)
Grow your business by at least 10% in revenue or 10% profit in the next 12 months, or get your money back.
Chapters
The software you use for your lawn care business is super important. It's extremely tempting when you're first getting started and you have 5, 10, 15 customers to just kind of keep track of everything in your head or even use your cell phone like the reminders app or your calendar to keep track of everything. A CRM or customer relationship management tool is a lot more than just a calendar or to do list. It's going to keep track of everything of your business. It's an extremely important piece of software that's going to differentiate you from from all the competition. The number one differentiator between Chuck and a truck and people that go really, really low on price and really bring down the professionalism in our industry versus the people that charge a premium price is the professionals have a CRM and a software service behind them. The truck and a truck. Solo operators usually do not. The vast majority of solo operators do not have a CRM. And if you are planning to stay as a solo operator, I know that you can charge for 5 or $10 more per hour for your labor simply by having a CRM. Why? Because it makes you look way more professional. You can send reminders to customers, automated follow ups via text or email. There's so much you can do inside a CRM beyond just the calendar and the to do. When we say CRM customer relationship management it really is trying to manage the relationship with the customer. Every single call. Putting the call notes inside of there, inside of copilot you can make it where you put call notes and they have a reminder. So in three or four days you do a follow up and it goes back and reminds you to follow up with the customer. Keeping track of all the payments, invoices, the jobs that you've done and making sure that job notes are on every single visit. When you're a solo operator, it's tempting to do this in your head or in your phone or just think about it and you know, store it somewhere on a sheet of paper or something like a notebook. I've seen this be the CRM for many home service businesses. The reason that doesn't work is because it only works as long as you are doing the jobs. For example, only you no Ms. Sally wants all the flower beds cut down with a weed whacker instead of pooled by hand. Only you know that the Mr. Jones, he only likes them to have a trimmer on them. These are the type of things that you know, but you've got to put them inside of the database. You've got to put them inside of your CRM. If you don't, you will become the bottleneck to your business because you have all this knowledge that's only tied to you. And as soon as you get hit by a bus or you get injured or something happens in your family and you can't do the work, its literally the business will dissolve completely. Most small businesses in home services, including lawn care dissolve, they go bankrupt or they get. They sell off for pennies on the dollar due to one thing and that is an injury, a some sort of something with their health family. Something puts them off track. And because they had no information inside of a software system and it was all in their head, the business is essentially worth nothing. Even if you're a solo operator, having all of that information inside of a CRM is your best insurance policy against something happening to you and preventing you from being able to work for a week or two. And all of a sudden the business is completely gone. For the sake of your family that you're providing for, for the sake of the people that you might want to employ down the road. Keep a CRM. Keep detailed notes. Make sure that every invoice, every single estimate is documented. You can keep track of your close ratio simply by marking estimates as won or lost. The there's so much you can do inside of a CRM. I recommend Copilot CRM. Com. You can go there and see all the different features including things like keeping track of your budgeted hours. The ability with one tap from the mobile app to be able to upsell customers via text message or an email is super powerful. Just one of those jobs will pay for the entire month subscription to a software program. I know it's a little bit daunting to spend a couple hundred bucks on a CRM package per month when you're first getting started. Once one job, one job per month that you do is going to pay for that software program. And I can guarantee you that if you email or text message a estimate to customers and it looks professional and clean and they can go to a client portal and see all their information, you will absolutely close more jobs. You will absolutely make more money. In fact, at copilotcrm.com we have a guarantee that we'll grow your business by at least 10% in revenue or 10% profit. And in the next 12 months, if we don't, we'll just give you all your money back. Because I'm so confident this one thing alone differentiates the unprofessional in this industry compared to those that actually scale the business past 100,000 in annual revenue and make it very profitable. All right, that's all I got for today. If you want to learn how to make more money and get more customers, click this video here. It'll be great, and we'll see you on the next one.
