Mike Andes shows how tiny ad changes drive big results on Meta. Swapping a Canadian flag for a U.S. one cut cost-per-lead by 15%. Adding the product price directly to the creative boosted conversions, though fewer people clicked through.
Here's what's crazy. One of those, like, if you had a US flag, our cost per lead dropped by 15%. And then in Canada, we just swapped the flag out using AI to Can— same thing happened. Little stuff like that. And as we're seeing, especially with Meta, with the creative side being so many variables, it's been really helpful and really interesting to see all the little things you tweak. So for example, we do instant quotes. Well, if we just put the price on the ad, now our conversion rate goes way up because they click on the ad already knowing the pricing. Yep. They're not getting surprised when they see the, the price, but our click-through rate would be way lower 'cause we have the price on the ad. Sure. So what's the, the opportunity cost here of getting their information on the form and them seeing the price and bouncing versus them coming in and 50% of them converting to a paying customer? Yeah.
