Mike Andes visits Cyrus, owner of Eco Valley Lawn Care in Northampton, Massachusetts, to fix his struggling eco-friendly lawn business. Despite $400,000 in annual revenue and 12 employees, Cyrus is underpricing services and loses 80-90% of income in the off-season. Andes, who built Augusta Lawn Care to 170 locations, has six weeks to turn it around.
Questions this video answers
Over $400,000 in annual revenue.
Between 80% and 90%.
As many as 12 employees.
Over 170 locations around the world.
Six weeks.
Can we charge that truck there any way, shape or form? Like, can we put a converter there or anything?
It's not going to work.
No.
Today we're in Northampton, Massachusetts, visiting Cyrus from Eco Valley Lawn Care. Cyrus made over $400,000 in annual revenue last year. However, he had as many as 12 employees at the same time. Telling me that his prices are far too low.
Scared of shooting myself in the foot. Raising prices too much for our customers that give us that, you know, good lifetime value of all three, four services that we offer through the.
We can't say this is going to be 500 bucks to see on this jones, but then it ends up being $1000 worth of work.
Revenue drops between 80 and 90% during the off season.
I've lived off.
25K for like every.
Year I can remember.
Since college doing that comfortably. Once we have a kid in the mix, I would say probably closer to 40 or 50 would be.
Let's go with 50.
Cyrus wife want to start a family, but money is too tight.
To go all in on this from.
A business perspective is still nerve wracking.
My name is Mike Gandies. I'm the founder of Augusta Lawn Care, where we have over 170 locations around the world. I travel around the country fixing struggling businesses. Our goal is to give Cyrus a strategy to turn around the business in the next six weeks and get it back on track.
I'm like this, this company will lose money hand over fist.
