Mike Andes gives short, practical advice for running a profitable lawn care/landscaping business without employees. Key recommendations in this segment: completely fill your schedule and then raise prices while shrinking your service area, and avoid branding-style advertising in favor of direct-response marketing that produces low-cost, contactable leads.
Today I'm going to be talking about how you can run a profitable lawn care landscaping business without any employees. So let's jump into it. Number one is fill the schedule completely, fill it full, and then diligently raise prices and reduce your service area. Number two, the next tip I would share if someone doesn't want employees is do not spend money on branding. Type marketing. Focus on direct response and the type of ads where there's intent to buy. So instead of spending money on Facebook ads or YouTube ads, or big banners outside, where it's mostly a branding play, you're not getting direct response. You do not want to focus on branding because you're not trying to get 20 estimates a day. You can't even do them. You want to focus on how can I, for the lowest customer acquisition cost, get the leads and get their direct information.
