Mike Andes advises solo operators to outsource phone answering with a remote service when you have 30-50 customers, then build SEO-strong websites that generate 100% of leads by year two without constant marketing effort.
About 30–50 customers.
By year two.
The next thing, number three when it comes to not having any employees and running a very profitable business is do not answer your phone. You're like, what? I thought you're supposed to answer your phone when your customer calls. You are, but you're not supposed to answer the phone. Get an answering service. If you just have no employees and you're relatively small, you have 30 to 50 customers, you don't need having hundreds of calls a day. So it's relatively cheap. If you have a low call volume to go get an answering service. Get someone remotely to answer your phone calls. Number four. You need your website to bring in 100% of your leads organically by year two. So you really need to have a great website that has SEO search engine optimization to where you rank well in Google. Because by year two, I don't want you spending any money on ads. I want 100% of your leads to be coming from everything on your website. SEO, just ranking well. And then secondarily you're getting word of mouth. You should have good customer base by year two to where people are actually talking about you, they're sharing about you.
