Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Treat Your Website like a Store Front 🛒

30 Sept 2025 · 0 min

Watch on YouTube

0:21

A short YouTube advice clip by Mike Andes arguing websites should be treated like retail storefronts: place high-frequency-purchase items and primary calls-to-action in the most prominent locations (analogous to checkout-aisle placement) to increase conversions and submission rates. The speaker recommends making the desired user actions the most visible elements on the site.

If you're trying to sell something in a store, you put it near the checkout. You put it, I guess the most coveted space on the shelves because it is the highest frequency purchase. And so if you want things to be purchased often on your website, your storefront, put them in the front, like tell people about it first. If you want people to put an awesome request form in and submit one and give you a call, make those the most important call to actions on the website.