Mike Andes advises lawn-care businesses to use "priority scheduling" by contacting past customers about spring cleanups several weeks before peak demand. He recommends emailing and texting roughly 200–300 previous customers with a personalized message offering priority service 4–6 weeks before phone volume spikes, emphasizing familiarity and limited availability to secure early bookings.
Two or two to 300 new people. When we go into spring, we're going to get them on a spring cleanup early in the year prior to when everyone else is calling us, like four to six weeks before these phone starts ringing off the hook. We're going to, we're going to email and text 2 to 300 people that have already done business with you in the past few years, and they like you. You're going to email them all and you're going to text them all in a very personalized fashion, saying, hey, it's James over here. XYZ Lawn Care would love to do service for you this time of year because we get really busy in a couple months, but as a valued customer, I like to give you priority.
