Short YouTube talk by Mike Andes arguing that technology and software give businesses a competitive advantage by enabling optimization of routes, pricing, and other operations; warns that non-adoption risks being overtaken by competitors.
Technology and software can absolutely help you be more profitable by optimizing your business. Whether it be trying to optimize a route or optimize your pricing, using software can absolutely give you an edge above the competition. And if you just say, I'm not techie, I can't figure it out. Someone else is going to figure it out and they could potentially pass you by.
