YouTube video by Mike Andes describing using shop/shop signage as a marketing expense for a lawn care business. He explains costs and construction details of a large roadside sign, treating shop location and sign as brand-awareness investments and noting measurable costs and benefits.
About $3,000.
About $1,000 per month.
16 ft wide by 8 ft tall.
About six to seven years old.
Do you need one of these at your shop space? Number one, no, you don't. Number two, if you have the option to do so, should you do it? Probably. It costs us about $3,000 to build a sign. So instead of looking as a shop space, I'm looking as a marketing expense. When I first got started, this place, we pay a thousand dollars a month. It's gone up since then. I couldn't even get a sign this big out next to the highway for less than a thousand dollars a month, let alone rent a couple acres of land as well. This bad boy is 16ft wide by 8ft tall. And there's actually four panels. These are six. These are two by sixes to kind of border on the framing of it with two by fours as reinforcement. And then the plywood is behind the dibond aluminum. The vinyl is really just literally printed and then pasted on the back of this bad boy. And it does pretty good. Like, this thing's old, comparatively, like six, seven years old. Great for brand awareness. Probably a lot of people call this number needing lawn care and landscaping services.
