Mike Andes raised his gym prices from $99 to $399 and saw better customer quality and results. He argues lawn care owners should do the same: higher prices let you hire better staff, deliver more value, and stop competing on cost.
August 21, 2021.
He said they quadrupled personal-training prices from $99 per month to $399 per month.
Hey, everyone, It's Mike Andes, landscapebusinesscourse.com and today is my plea. I am begging every landscape business owner and lawn care professional to raise their prices. We've got to get out of the price equation and start thinking about the value we're offering our customers, the time we save them, the fact that they don't have to go out, get equipment, they don't have to be out in the sun, the heat, the dirt. And we gotta start thinking about, instead of thinking about what everyone else is charging and our competition and Chuck in a truck down the street charging $20 per lawn for, we got to start realizing that Chuck in a truck down the street that's charging $20 against our $40 that we need to charge to make a profit. He doesn't have great customer service. He doesn't have a team that's uniformed and professional. He doesn't have a website that actually gives information and shows they're insured and licensed with the state. These are the type of things that are valuable to the customer. And we've got to raise our prices. The fact is, hey, everything's going up in price. Fuel is going up in price. The cost of wages is. Is going up in price. Everything is going up in price. And it's actually the best thing for the customer and for your employees for you to raise prices. Because if you can raise prices and create that better margin, create more profit in your business, you're going to be able to afford that better customer experience. You're going to be able to afford to have the phone being answered when it rings and not three days later getting back to them. You're going to be able to afford to get back to your customers faster, get the estimate proposals back to them when within 24 hours instead of three weeks later. These are the type of things that this industry needs. Last year, the gym industry was absolutely obliterated by COVID 19. And at my local gym, we quadrupled our prices from $99 per month for personal training to $399 per month for the same exact thing. But what we were able to do is now that we quadrupled the price, we were able to have the margin duck she provide more value to the customer in the form of nutritional guides and eating plans. What did that do? It created actually a better closing ratio, better customers. Customers had better results from the type of service that we were providing. And the same thing's true for your lawn care and landscaping business. If you increase the price, you're going to attract a better client, a better paying client. A client that wants full service, A client that doesn't complain after every single time you come to their property. Raise your prices a day, charge what you're worth, be able to attract great employees with the extra margin and create a great customer experience. I'm Mike Andes, landseapbusinesscourse.com We'll see you tomorrow.
Hey everyone, Mike here. Thank you so much for watching the video. Make sure you click the link below where at Lawn Care Media we are creating templates just like this for your lawn care and landscape business for different services. These are just the postcards, but there's a whole bunch of templates that you can make money mowing lawns, doing landscaping. Click the link below.
