Mike Andes advises business owners in the home service industry to hire when competitors are laying people off. He recommends creating or upselling services during slow months to stay busy, enabling the business to hire laid-off laborers and capture market share—especially important because finding laborers is often the hardest part of growing a home service business.
Hire when everyone else is laying people off. If all of your competition is laying people off for three, four, five months out of the year, if you can figure out a service or way to upsell your existing customers in during those months and then be able to hire those team members, you will take massive amounts of market share. Because a lot of times the hardest thing about growing your home service business is finding laborers. And so if they're being laid off, that's the perfect time to be able to go capture that labor. And you can only do it if you're able to stay busy throughout the off season.
