Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Why Close Ratio tracking and Competition are correlated

17 Apr 2024 · 0 min

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0:21

Short excerpt from a YouTube video (Mike Andes) arguing that a salesperson’s close ratio reflects the level of competition and perceived pricing: if close ratio is high (few people say no), then competition/price objections are unlikely; conversely, a low close ratio—many prospects saying ‘no’ or ‘you’re too expensive’—indicates strong competition or being overpriced.

Track. Your close ratio is. You're saying, like, there's almost no one saying no. That does not pair well with. There's so much competition, I can't charge very much. That makes no sense whatsoever. If you're like, I only close 20% of my jobs, everyone says no and says I'm too expensive, then I would buy the argument that there's a lot of competition. Your close ratio determines if there's a lot of competition. If you're overpriced.