Short excerpt from a live YouTube call in which Mike Andes discusses whether lawn-care businesses should accept one-time/overgrown mowing jobs versus focusing on recurring contracts. Mike notes trade-offs: one-time mows can be useful for rapid growth if you can convert customers, but many landscapers and franchisees avoid them due to equipment wear, worker dislike, and allergy issues.
I'm really focused on mowing, so I'm kind of curious how many mowing customers tend to come back.
Yeah, it really depends on what you're trying to do with the business. Like, I'm a big believer if you're trying to grow really fast, that you're going to probably take on overgrown mows because you're confident you can convert a certain percentage of them into recurring. That being said, I know most landscapers and lawn careers and most of our franchisees will not take one time most. So there's just so many variables. A lot of wear and tear on the equipment. Guys don't like to do it. A lot of times it sparks their allergies.
It sounds like it just doesn't even make sense to go into the one time mowing side at all.
Exactly. The only reason we would do an overgrown mow is because we know that person has the intention of going recurring service.
