Mike Domitrz argues that speakers relying on high-volume outreach like 200 calls a day are signaling weak on-stage performance. Excessive marketing is a red flag for low quality, he says. Focus on delivering mind-blowing audience engagement instead.
being a better speaker, because it is the number one driver to getting more gigs. Now don't get me wrong, you do need to be able to market and sell and explain your differentiation. All of that is critical. But if you're not blowing the tops off of everybody's minds from the stage by engaging them at their level where they're at in their world, the odds are that marketing is just going to fall flat. Or worse, you're going to be a marketing machine because you're going to have to be to get gigs because the speaking isn't good enough to get them. And whenever somebody's going, oh, I do this many, I do 200 calls a day, and I do this, and I always pause and go, if you're not in your early stages and you need to make 200 calls a day to stay busy, this is a no BS conversation. We should be able to question things like that. You should be able to create a demand that you still got to market, don't get me wrong, but excessive marketing indicates low quality to me, right? And it's same in any other product in this world. If you look at low quality, you'll see mass volume advertising for things that are low quality.
