When you keep saying no, people get frustrated and stop asking. That's not failure, that's natural. The speaker argues peer pressure only works if you let it, and that knowing who you are in the moment means you're the only one who can actually pressure yourself.
Chapters
If I say no to this person 3 to 5 times— by the way, should I have to say it more than once? No, I shouldn't. But if I do say no to them 5 times, they get upset, they get frustrated, and they go to somebody else because it's not working with me. They don't want to waste their time on me. That's actually what happens. So as long as I know who I am in that moment, I don't put pressure on myself to be like them or to be liked by them. I'm the one making the choice. When you say it's peer pressure, it sounds like you had no choice. It was peer pressure. I can't control that. That's all out there. But you don't listen to your peers all the time about other things. So you're choosing when to apply this pressure, which means you're the pressure point. How many agree, if you trust yourself, somebody can't get you to do anything?