A speaker (uploaded by Kosta Ouzas) recounts how a customer named Marcus, impressed by their product, joined the company as chief strategy officer after advising improvements. Marcus’ involvement helped the company grow: retention was low (only ~20% of clients stayed), the team grew from two founders to nearly 20 staff, and the company emphasizes prioritizing customer help over short-term revenue.
Beautiful thing about Marcus was he was one of our customers, right? He bought our product, and he said, this is amazing. But he said, I bet you guys are losing clients because it's not moving fast enough. And I said, yeah, man, we can't. No one's sticking. You know, only 20% of our clients that are buying are staying because it's not. And Marcus said, what you have is one of the best things I've ever seen, but this can be much better. So Marcus hopped on a call with me, we started talking. The rest is history right from that moment. Now he's our chief strategy officer, and he's helped the company grow from being a customer. Man, we've had insane gained growth over the last couple of years. I mean, we started with two of us. We've got nearly 20 staff now, right? So we just keep growing. But we grow because we focus on how to help our customer before focusing on putting money in our back pocket.
