Kosta Ouzas explains how focusing on what customers actually need drove rapid growth. A buyer named Marcus was so impressed he became chief strategy officer. The company grew from two founders to nearly 20 staff by prioritizing customer satisfaction over quick profits.
Our product. Where it started was nowhere near where it is now. It wasn't just about what we think is good. We have to put ourselves in the positions and the shoes of a buyer and understand from a buyer's perspective, what do they actually want to see. This is where we started looking at developers for the first time. It was incredible how fast it grew. Beautiful thing about Marcus was he was one of our customers, right? He bought our product, and he said, this is amazing. So Marcus hopped on a call with me, we started talking. The rest is history right from that moment. Now he's our chief strategy officer, and he's helped the company grow from being a customer. Man, we've had insane growth over the last couple of years. I mean, we started with two of us. We've got nearly 20 staff now, right? So we just keep growing. But we grow because we focus on how to help our customer before focusing on putting money in our back pocket.
