A coaching business converts leads to booked calls through two things: a content flywheel using Instagram posts, Stories, YouTube, and retargeting ads to warm prospects, plus a DM strategy to move followers into private conversations. The speaker went from $1,000 to $20,000 a month after mastering these tactics.
And then from those leads, it's like, okay, cool, you have to get people to the phone with you. And that's really two main things. That's your content and it's your DMs, right? And people dramatically underestimate the DMs. Very, very big piece. And when I think about how I went from $1,000 a month to $20,000 a month, messages were such a big part of it. But anyways, let me go with that and we can, we can recap. Sure. In terms of your content, it's like, okay, we call it our content flywheel. What are you posting on your Instagram feed? There's a specific purpose for that. Your Instagram stories, specific purpose. Your YouTube channel, long-form content, and then maybe some retargeting ads. What's all that content designed to do? It's designed so that when people hit your page, they get warmed up enough by that. They know they can trust you enough. They're even willing to entertain a conversation with you in the DMs. Right. And if you've got a strategy for your DMs, you can turn followers into calls. And then number 2, you've solved that problem. You're booking calls.
