Three ways to get leads for a coaching business: cold outreach, organic content, and paid ads. Cold outreach built the speaker's business but is manual and faces high resistance. Paid ads deliver faster, more reliable results for most coaching businesses today.
but there's 3 ways you can get leads. So number 1 is you do cold reachouts, meaning you reach out to strangers who don't know you. To be clear, we built our business off of that. So I'm by no means like, oh my God, don't do that. Would that be the way that I would want to grow a coaching business in 2026? No. The main 3 ways to get leads is cold reachouts, organic, or ads. We do teach all 3, but definitely ads works the best for our clients. The thing with cold reachouts is it's so manual. You're reaching out to people when they don't know you, and so there's like more resistance there. With organic, it's okay, but it tends to be a little bit slower than you want it to be. Usually takes people a lot longer to get any sort of a substantial following doing it organically.
