A coach who made $1.7 million shares nine content tactics built on two skills: grabbing attention and holding it. He breaks down three types of hooks and six ways to keep people watching, from hand gestures and green screens to location changes and on-screen images.
9 content secrets that made me $1.7 million inside my coaching business without fancy video editing software. If you want your content to make your coaching business money, you have to get good at 2 things. First, capturing attention, and second, keeping it. It comes to capturing attention, that's usually your hook. Number 1, you want a good verbal hook, which is what comes out of your mouth. 10 content secrets that made me $1.7 million. Good hook. You also, number 2, want to have a written hook, a text hook. So in this example, Do not hire me, my program is like Ozempic. It worked well for me. And number 3, you also want a visual hook, which in this case was me pointing to a DM screenshot. Those help you capture attention, but then you need to keep it. Number 4, you can do this. You can use hand gestures. Number 5, you can do this, which is use the green screen, which I like because it helps you visually make points. For 6, you can do what I just did, which is go back and forth from green screen to no to green screen to no because it changes things up and it holds people's attention. Number 7, you can also do this, which is change locations again. It keeps things interesting. Number 8, you can have images that come up on screen. And number 9, one of my personal favorites, you can drop some fucking F-bombs because, well, it's me and it is a little jarring and sometimes it captures people's attention. 10 out of 10 would not recommend the last one unless it's on brand for you. Anyways, if you're trying to grow your coaching business and this video was helpful, follow me because there's more where that came from.
