Morgan GillisFounder & Owner of Client Success Solutions LLC

A photo of you is better than your logo.

10 Jun 2026 · 0 min

Watch on YouTube

0:27

In this brief YouTube clip, the speaker argues that personal profile photos outperform logos for building trust and driving sales. Citing Alex Hormozi’s use of his own face instead of the acquisition.com logo, the speaker advises swapping any logo image for a clear headshot. He also critiques the current page’s lack of a defined target audience, noting ambiguous messaging that hints at a UFC focus but fails to clarify who the content serves. Additionally, he warns against running ads to such a poorly presented page, emphasizing that clear branding and niche definition are essential for effective marketing.

I would not have a profile photo or on your profile, like put a picture of your face. People buy from people, not a logo, right? There's a reason that, you know, Alex Hormozi's face is there, not acquisition.com's logo. I would never run ads to a page like this. So number one, change that profile photo there. And number two, like, I don't even know who this is for when I read this. Now I do see UFC stuff, so I'm like, maybe it's that, but it tells me that like your niche and your messaging needs a little bit of work.