CASE STUDY: How Kate went from 3 clients to 30 clients

Kate grew her fitness coaching side business from 2-4 clients to 38 clients and $10,000+ monthly revenue by hiring a business coach. She implemented daily outreach targets, systematized her sales process, and shifted from feeling isolated to part of a team. The coaching investment paid for itself many times over.
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Before we were working together, what almost made you want to reach out? Like what was going on in your life, your business?
My business was very small. I think I had like 2 or 3, maybe 4 clients. I called it like a back burner. It was my back burner business. I was full-time at Orange Theory. It was taking up all of my time. I had very little time to add clients online.
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You were like basically building someone else's business.
Oh, 100%. I was in the comfort of working for other gyms and other people. I never had the, um, guidance or like the anything to make that jump to fully do it myself. Like, I didn't know the business tactics behind it, how to systemize things, how to build things out, how to do referral. Like, I didn't know any of that. I was like, well, I'm just gonna like reach out to her and say that I'm lightly looking for a coach because I don't want to be like, hey, I'm looking for a coach because I don't know what— like, I don't know what a business coach would do for me.
Anything that almost like prevented you from investing?
Uh, at first it was like the money.
And what made you like pull that trigger and make that decision?
Like, hey, where will my life be if I don't? Will I go back to Orange Theory in 3 months? Will I be stuck at the studio trying to build my way up? And on the other side, it's like, where's the potential if I do? You know, it is a risk, but anything, anything that's good is a risk. There's opportunity to grow here over staying stationary in this position.
And then what has happened since you took that job?
So since I took that job, It was not very long after that we had the talk about, okay, like, I don't have time to go back to Orange Theory.
It was literally like, it was like 3 weeks later and you were like, yeah, so I'm thinking about not going back. I'm like, this is happening fast.
We did a lot really quickly. It was like, at the same time, like, it wasn't just like things happen. Like, we worked hard. I don't want to say it was easy because it wasn't easy, but it was doable with a coaching guide. And you feel like you have a team even though you're doing depending on your business, like you could start a business or a journey and feel totally independent and by yourself and it has ups and downs and you question a lot of things, but you feel like you have a team when you have a coach. Yeah, for sure. And that's probably a huge takeaway for like any type of coaching is, you know, it's a lot easier when there's two people and two sets of eyes, like two brains going at something over you and your thoughts, especially on the mindset side.
I think you said you started with like two or three clients. Like how many, how many clients did you get to? Like what did you create in terms of revenue?
Yeah, I think I got up to, it must've been like 40-some, 38 one-on-one clients. And I had some group stuff going at the same time. It felt like every call I got on with somebody, I had like, I knew that they were going to be on my team as soon as I was off that call. And it was like that confidence and like we built up to those $10K months and like had the consistency and like the amount of people onboarding during that time was crazy. It was amazing.
Yeah. So going from like 3 clients to like 30 clients or upwards of 30 clients and then hitting $10K a month, like that is no small feat.
It was a huge jump for me. I honestly didn't think it was possible. And then when we set that goal, it was like, no, like this is definitely possible. Like we broke it down, we reversed it down to, okay, how many people do I need to reach out today? How many calls do I need to have a day? Like what do I need to be doing daily to make and meet these targets? Not like it's just something that happens, a fluke once. Like if you, put in the work and you put in the strategy, you put it like, you know exactly, hey, if I want to hit $10K months again, I know the work I need to put in and I know what I have to do to get there. Like I can take my foot off the gas a little bit or I can step down. Like it gave, gives you the tools and gives you everything you need to be able to step on it or back up. Yeah. Which is really cool too, to have that power to be like, hey, if I need to make $10K this month for some reason. Yeah, I know what to do now.
And so you're probably somewhere between, you're probably somewhere between like $5K and $10K. But if you want to hit that $10K, like you have the system to do it or like the know-how to do it basically. How do you feel about the investment that you made? What would you tell somebody who might be thinking about making that investment?
If you look at anything, whether it be going to school, anything that you're wanting to succeed in, it takes an investment. And having a coach, you're going to make your investment back. You make a lot more than your investment, but you're also going to reach and have the flexibility, the lifestyle to be able to do so many more things.
Yeah, we could hear your voice the whole time. We couldn't really see you, you know, like necessarily you talking, but we could hear the gist. Anything you want to add?
Take the jump, make the investment. Having somebody else that is going to help you push you, get you to that next level, it's 100% worth it. I'm beyond appreciative of what we work together and the things that we've accomplished. Cool.
Well, thank you for sharing.
All right, once again, I hope that you thought this was helpful. I hope this was valuable for you. If you want the absolute most value that I can provide to you, I promise you it's not going to be in a video. It's going to be by freaking working together and letting us help you execute this stuff. So So if you want help executing this so that you can grow your business, scale your business, click the link below and find a time to book in a chat with me. I'll see you there.











