Morgan GillisFounder & Owner of Client Success Solutions LLC

Coaches who are SICK AND TIRED of ad agency BS...

17 Jan 2026 · 1 min

Watch on YouTube

1:28

In this YouTube monologue, the speaker critiques the reliance of online coaches on expensive ad agencies, illustrating the point with a fitness coach who reduced agency spend from $3,500/month to $42/day on a self‑made ad while generating over 200 daily followers and leads, 85% of which are qualified. The speaker outlines four tactical steps that enabled this transformation: (1) clarifying the coach’s niche and messaging to create a solid foundation for profitable ads; (2) selecting the ad format that aligns with the coach’s specialty (e.g., fitness); (3) treating ad copy and creative as the primary targeting mechanism rather than demographic targeting; and (4) reusing proven viral creative to keep ad costs extremely low. The video concludes with a direct call‑to‑action, urging coaches to learn to run ads themselves or to DM the speaker for hands‑on scaling assistance, positioning the speaker as a cost‑effective alternative to traditional agencies.

Chapters

If you are sick and tired of ad agency shit, so was this online coach. She was paying an agency $3,500 a month with shit results. Now she has created a simple frickin' ad that took her a minute to make, and it's bringing in 200+ followers and leads a day, 85% of which are qualified, and she's spending $42 a day. She's spending less than a third of what she was spending, and her results are better. Here's how we did it. Number 1, we had to get clear on her niche and her messaging. A lot of coaches are burning cash on ads because they are not clear on this and they do not understand that this is the foundation for profitable ads. If you do not have clarity on this, you will know because your ad costs will be expensive and your lead quality will be trash. Number 2 is knowing what ad type to run. This particular client is a fitness coach, and so I knew this type of ad was going to work well for her. The types of ads that are going to work well for you a lot of times depends on what kind of coach you are. Number 3 is the ad copy. A lot of people don't realize this, but in 2026, your targeting is no longer the targeting. Your ad copy and your creative is the targeting. Part number 4 is the creative. We used a creative for this ad that we already knew had been proven to go viral, and that is why her ad costs are savagely low. TL;DR: if you're an online coach, learn how to run ads yourself. And if you don't want to make 8,000 mistakes figuring this out yourself, DM me scale, and I'll see if I can help.