Morgan GillisFounder & Owner of Client Success Solutions LLC

Don't Switch To Business Coaching Just For The Money

13 Jul 2026 · 1 min

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In this candid monologue, the speaker addresses the common misconception that switching into business coaching is primarily motivated by higher earnings. He warns that while B2B services can command higher fees, they involve lower volume, a highly sophisticated and saturated market, and fierce competition from seasoned sales and marketing professionals. The speaker highlights the biggest scaling hurdle for business coaching—fulfillment—requiring skilled personnel who truly understand the material. Consequently, he advises anyone considering a move into business coaching to do so only if they genuinely enjoy the work, not merely for financial gain, as a money‑only motive brings its own set of problems.

Chapters

a lot of people wonder like, hey, why did you switch into business? And I think that they think the reason is because like, oh, business is like more lucrative or you can make more money. And I will just say, if that's the only reason that some people think about switching into business, I fucking wouldn't recommend it because in the business space, like sure, you can charge more potentially for what you do. Volume for B2B is gonna be way lower and the market is incredibly more sophisticated and you are competing with people who are insanely good at sales and marketing. It's very saturated, right? If I knew what I knew now and I would teleport myself back to 2020, in a lot of ways, I don't wanna say it might be easier because like every business has shit, but scaling a business coaching offer, what gets hard trying to scale that is fulfillment because you really need people who know their shit. So if you are gonna switch, I mean, do it for the right reasons. Do it because you actually genuinely enjoy that shit, not just for the money because it's gonna present its own set of problems.