A leader argues that when sales calls don't book, blame the system, not the appointment setter. Every person owns their piece: ad spend, content, lead quality. No excuses means power stays distributed and accountability actually works.
I mean, this is even a big thing with the team that we have now is like, I want everyone to take extreme ownership, right? You know, for example, if we're not booking the amount of sales calls that we want to book, then I shouldn't be saying to my appointment setter, hey, like, this is all on you. I take responsibility. I'm like, well, guess who's running the ads? Guess who's creating the content or not? Right, right. So I take ownership of that. But also he takes ownership of that. So he shouldn't be saying, well, it's the lead quality. Well, it's the ads, right? Like, I want everyone to fully own it. Yeah. And when everyone fully owns it, then it's not like it's lost in the middle and nobody's taking control over this. It's everyone's trying to take their control over it, right? So yeah, I think that's a big idea for yourself, like personally or for your business, for your team, whatever. Right. Because like, what's the point of like, do you have control over giving that thing to somebody else? You just lose all your control. You just give all your power away. Right. Exactly.
