Growing Your Coaching Business Using Social Media - Fly Flamingo Fly Podcast w/ Megan Shallow

Hello and welcome. We are finally back to Fly Flamingo Fly, a podcast all about helping you stand out amongst the crowd in whatever you're doing in life. Yes, this podcast is 100% attracted to business owners, but I have many people who are not business owners listening to this as well, and some of them are my biggest cheerleaders and that's, they're the ones that got me back on the podcast and I'm excited to introduce you to our first, uh, visitor, uh, sharer, um, what else? What is another word that I would use to bring you on? Guest. There you go. That's what normal people would say, uh, to the podcast for 2023. And it is Morgan. She is a coach for coaches, and I ran into her serendipitously through me creeping actually a Facebook story of Dawn's, uh, and then I found her through my Facebook, and I'm like, hmm, I need to find this girl. And then I went to Instagram and typed in her username and fell in love with how she showed up on social media. And now she's here. Morgan, welcome! Uh, I've heard your voice so many times through voice notes, and I'm excited to actually have your voice and face at the same time.

I love it. I'm so excited to be here. Am I your first guest, or I'm your first guest for 2023?

For 2023.

Okay. Yeah, I was like, wow, wow, I'm flattered. Okay, cool. I'm still excited to be here though.

It's going to be really fun because I have so many questions for you.

Um, and we already, we already vibed. Like, we just met like what, a week ago? And we're like, let's get on the podcast, let's do it.

Yeah, I was, uh, and you pushed me really quickly and I'm like, oh, I see how she's such a good coach. Yeah, I was like, yeah, let's schedule 2 weeks out. And you're like, so how about like, let's just do next week instead? And I was like, right, I'm literally doing nothing this week, right? Yeah, yeah, cool. And so what I love to start out first with these guest podcasts is just learning a little bit about story and how on earth you got to this point where you've become a very successful coach through the power of social media, probably among other referrals and things. Um, but how did you get here and what were you doing before? I always love—

That's a great question. My question is like, how far back should I be going? Like how far back are we going here?

I mean, we can go back to like, what was your, like when you were doing like part-time gigs or full-time gigs before you decided to take the leap of faith? And fly into entrepreneurship?

Okay, well, I took a couple— I took more than one leap of faith. The first time it didn't work.

Um, love it.

But, um, yeah, I would say— so basically, like, I, I went to school for forestry. That was the first thing I did. I wanted to be like a park ranger. And then I kind of graduated from that, and I was like, I don't really think this is it. And I was like, well, I can't really find what I would love to do and make good money. So I was like, okay, let me just find something that I can at least make good money. So then I got into engineering And then I think like a year into engineering, I was kind of like, oh man, I know that they're like gonna pay for my school and stuff. And I know that like I'm gonna make really good money and like, you know, white picket fence life was like all laid out in front of me. But I was like, oh God, I just think my soul's gonna die if I continue on this path. So I was like, okay, don't know what I wanna do, but it's not this. And then what happened? I was in a, I was in a, online training program at the time. Do you got— do you know who Barbell Shrugged is? No. Anyways, okay, it doesn't matter. They had, at the time, they had like a number one rated health and fitness podcast on iTunes, um, and I found them on YouTube and I started doing their training programs. And I— all I knew is I like really loved like health and fitness and that kind of stuff. And I don't know what possessed me to do this one day, but I was like, why couldn't I do what they're doing? They were like selling online training programs and podcasting and having the time of their lives, like traveling around the world. I was like, I wanna do that. How do I get around those people? You know that saying you're like the average of 5 people you hang out with?

Yeah.

So I was like, oh, how do I learn from these guys? So like found the CEOs, like I found the CEO's email address somehow and I like wrote him this essay. I was like, can I come work for you? Like for free? Like I have nothing to offer you, but like, Could I somehow get in your world? You know, I was like, I'll do anything. So he's like, all right, you crazy Canadian. Took like me a week to write this essay. She's like, yeah, sure, you want to drop everything and like come down to Memphis and like work at our CrossFit gym, go for it. So I was like, sweet. So I like called my mom, I was like, yeah, I'm dropping out of engineering. Um, and she's like, okay, that's a crazy idea. Um, do you want someone to come for the trip? And I was like, sweet, yeah, totally. So I dropped out of engineering, took all the money that I had saved for like paying for school and stuff. And we went to Memphis and long story short, like that's kind of how I found some degree of coaching and health fitness stuff. Coached there for a bit. Then their podcast got really big and they moved to California. Um, and then I was like running outta money at the, at the CrossFit gym. So I was like, okay, I, I need to figure out how to make money. So they're like, well, we could hire you as our intern, you know?, at this, this company that they moved to, to Southern California. So then I got into like social media management for them. Um, and I worked as the CEO's executive assistant. So that's kind of like got my start in like online business and marketing and funnels and like learned about all that stuff. And then I got into like the, the nutrition side of coaching. So like Precision Nutrition, like I got my health coaching cert cause I was like, oh, like fitness is cool, but I actually think I really like nutrition. So I kind of got on that side. But that's how I originally, like originally got into it. Um, and then, you know, after that, like I struggled for a really long time. Like I probably, 2014 is when I left engineering. I think 2016 is when I left my job, like with Barbell Shrugged. Um, and then I think like 2016 to 2019 was like struggle street. I mean, just like trying to like figure it out, not getting anywhere, waiting tables to pay bills. Like, holy crap, I could have been an engineer back by now. Why can't I figure this out? And then like eventually in 2020 it like, it started to really click. So that's kind of the backstory of how I found the coaching, if that makes sense.

It does. It sounds like you, um, that marketing piece is really huge. Like the marketing experience that you got working with those guys, like you got to see how their entire sales funnel worked. And totally learning about funnels is a gift. I also had a marketing experience where I got to learn about funnels. Yeah. I had no idea what people were talking about when I first got into the marketing agency and then by the end. I could talk about it and educate about it like crazy. And I realized most of the world doesn't understand that piece. They understand website, email marketing. That's it.

Yeah. Don't even get me started on websites. Don't, don't.

Oh, it's like they're a fun landing page, but I'm excited to get you started on a website.

Yeah.

Get you started on that topic. Yeah. So you leap to faith fully, like making probably enough to live as a coach in 2020. Is that when, like you said, it got liftoff?

Yeah, like 20— 2016 is when I was kind of like waiting bills and trying to— or waiting tables to kind of pay bills and trying to figure things out. In 2017, I saved up enough money to, to be like, okay, I'm gonna do this. I'm gonna go out and build my health coaching business. And then like, I don't know, 5 or 6 months later in 2018, I had to go back and get another job. So I like, the first time I left it, it didn't work. Um, but the second time that I left, was like, I had gotten this job. I think I got it in like November of 2019 working for this startup. You know who Trellis is? You're from, are you from Kelowna?

You know, I do know who Trellis is. You know Justin? I do.

Okay. So I tried to get Justin into a morning routine challenge that I was running at one point. Mm-hmm. And he was like, you're kind of good at this lead gen thing. Like we could really use you as our, like our, our lead generation person at the startup. So I was like, okay man, like sure. I mean, this is gonna be a huge pay cut, but I was like, okay, well I'll learn something. Right, right. So I kind of did that for him for 3 months and then at the end of it I was still had that like, oh, I just, I wanna work for myself. I just remember walking home one day being like, I just can't build somebody else's dream. I have to be building my own. And that's when I left, left the second time and that's when it clicked. It was in like in 2020.

Yeah. Crazy. And then we all know what happened in 2020 and everything else after things just.

Well, like, you mean, are you talking about the whatever that was? That's kind of here.

Okay.

Yeah. Yeah. I just, as a side note on that, I remember like I left Trellis. I left Trellis the month before that happened. So I left Trellis and this is like the first time I'm like out on my own, like no, like safety nets kind of thing. Right. And a month later, like the world got like, you know, I was like locked down, like stocks were plummeting, like nobody was spending money. Facebook ads were super cheap. And I remember like sitting on my sofa one day being like so like stressed and worried about like, what am I gonna do? Like, what if I have to go back, you know, to the restaurant and like with my tail between my legs and being like, can you please hire me back? And then I was like, oh my God, there's no job to go back to. Like the restaurants are closed. I was like, this is it. Boats were burned. And then it was like, you literally have to do this. You literally have to make this work. And I remember telling myself— I had a mindset coach a couple of months before, and she really taught me how to stay out of scarcity mindset, like how to, how to see abundance when, like, all you can really see is like scarcity. And I remember like having a conversation with myself. I was like, okay, if you let your mind go left and you go down scarcity lane, that's going to show up for you. If you keep entertaining those thoughts, you are going to manifest them. You can't entertain any of it. You have to— like, I just made a decision. I've just decided, like, like my mentality was like, this is going to be the best freaking thing that ever happened to my business. And I just went and I like anyone who was like trying to get me left, I was like, nope, can't hear you, can't hear you. Like blinders were on. And like once I made that decision and I just went for it, like I went from having like maybe making $1,000 a month to when I like fully committed and decided and applied myself, I did like my first $20K sales month, like 2 months from that time. And like, you have to think too, there's like 3 years of proof or stories of me being like, I'm a struggling coach, I don't know what I'm doing, I can't figure this out, to like having a month like that. Like my, basically my world exploded, you know?

I mean, yeah. Especially if you're making $1,000, used to making like maybe $1,000 a month, times that by 12, like you're only making $12,000 $12,000 versus like $20,000 in one month. In a month, it's like, hey, wealth, that feels good, let's do that again.

And terribly frightening to your ego and your identity.

It was like a crisis. Very frightening. Yeah, it's actually very funny and interesting. The more money you make, the more that ego is like ready to shut it down. Oh yeah, it's, it's a lot. Um, so that's an interesting journey, and I'm really— there's like so many questions riding through my head right now. But so you were, were you a health So you were a coach and you were doing health coaching when you made your first 20, or were you coaching coaches by this point?

My niche was all over the map. Like my bio said that I was a habits coach, but people were hiring me as their mindset coach. 'Cause I was like, the thing that I got really good at, and this is what I think I kind of bring to the table that maybe people don't focus on as much, is like I got good at the backend of signing clients. Like I got good at like the lead generation, DMs, conversations, building relationships versus like, like talking with people one-to-one versus talking at them like one-to-many with content. So, um, yeah, my bio and my messaging was like completely sideways. Said I was a habits coach, but people were hiring me as a life coach, as a mindset coach, as a business coach, as a— like every kind of coach. They just labeled me whatever they needed, you know? Um, so like I didn't really have a niche, but I technically like— I was a habits coach for entrepreneurs. Like I was trying to get Justin into my 21-day morning routine challenge, right? But people were hiring me like all over the map because I was more so, I was building relationships on the backend. So my marketing, my front-facing didn't need to be like perfect.

Yeah. Interesting. And is that a lesson learned and a lesson to coaches out there that are hyper-focusing on their marketing on the outside? Like that's where I see a lot of mind, like thoughts go is like how I'm showing up on the frontend of social versus the actual nurturing of the community and the relationships behind the scenes.

Totally. And I think like, honestly, for the, I think for the people who are making, even if you're making a lot of money and you're doing it a lot through content, I can guarantee fricking to you, like even my mentor or some of the ladies in my mastermind, they're making lots of money through the content stuff. But I guarantee you there's so many dollars slipping through the cracks because their follow-up is not great and they don't like have that piece. Right. So I think, and, and even when you look at, you know who Tanner Chidester is? Ever heard of him?

I do not. I don't know.

I'm probably saying his last name wrong, but yeah. Anyways, he's like, he's done like $50 million in sales. He's like a, he's done like a lot, like helped a lot of people. And he's like more on the ad, like ad side and stuff like that. But he's like, everything changed for me when I, because he was like trying to run ads to a webinar or to a masterclass. And he's like, yeah, but then when I figured out that 90% of my sales came from the follow-up. He's like, that's when my ads got real profitable, you know? Mm-hmm. And so I think like on one side there's the people who already are making a lot of money and they don't know how much they're leaving on the table by not doing this stuff. And then I think on the flip side, for the newer coaches who are out there, when you have, like, this is why I feel like people don't understand, signing your first couple clients is the hardest because you have no credibility, you have no authority, nobody trusts you. You have no testimonials, you have no case studies. Like you have no ground to stand on. Like, creating something from nothing. And so I think, I feel like I know really like, like in my soul that when you're first starting out, your content isn't, your marketing, your messaging's not dialed. You don't know what you're doing and nobody trusts you. So like the, the leg up, the advantage that you have is building freaking relationships with people and knowing how to use the backend of Instagram. So I think it's like, if you're new, you absolutely need to be doing this. And even if you're experienced and you, if you would just like start doing this, you'd make so much more money. So I think it's just like a completely, like not that many people know how to do it and the people who do know how to do it on like a big scale and they have like appointment setters and things like that are crushing it. They're crushing it. Mm-hmm. So that's my thoughts on that.

I like it. Yeah. And just to define what backend of Instagram means, what does that, what does that mean?

Um, God, there's so much of it, but I think like, you know, even put it this way, like, I feel like I'm gonna go down so many rabbit holes on this, but I mean, you know, if somebody comes into your world and they just followed you, cool. Do you reach out and do you say hello? Do you like, do you connect with them? Do you like build, like if someone like the analogy I give people is like, if you walked into a restaurant, cuz people ask me this, they're like, should you reach out to people that follow you? I'm like, well, if you walked into a restaurant Like, would you expect the hostess to say hello? Like, yeah, you should, right? Yeah. So it's like, it's just little things like that. Like, if people come into your world, like, there's a customer experience in, you know, the hospitality industry. Like, what's your customer experience for people on Instagram? Like, if they see your page and they follow you, do you introduce yourself? Do you find something like-minded to connect? Because if you like ask about them or ask about their life, or like maybe someone follows me and like You know, let's say I saw you follow me, right? And I'm like, oh, you surf? Oh, you cool. Or like, oh, you're in Thailand. Cool. I'd love to go to Thailand. We're talking about Thailand now. And like, we're building a relationship. And now when I post content, you notice because we actually know each other, we actually connect, right? It's like the same thing that you'd be doing with dating. Like you're, you're, you're finding common ground. It's the same. I know you love these analogies, right?

I love these analogies.

Yeah. So it's like, it's like, how are you interacting with people when they come in your world? You know, are you creating touchpoints for them to engage with you on your polls and stuff like that? And if they do, like, are you engaging back? If people are commenting on your posts, are you commenting back? Like, do you know, like, honestly, do you know who your 5 hottest leads are right now? Are you strategically engaging with them so that you get more of their eyeballs on your content? Because like, you can do that, you know, like if you're selling on your stories and you're posting a, you know, a sales story and, you know, Sandra's interested, Cool. Go to Sandra's stories and interact with Sandra. And now the algorithm knows that you and Sandra have a relationship and she's getting fed more of your content because you have— you're interacting. So it's just like, it's a lot of different things at the backend of Instagram. It's also knowing, like, you know, I tell people all the time, like, who, like, go see, like, pay attention to who's paying attention, like who's liking everything, who's commenting, Who are the people at the top of your story watchers? Like, you know how you click in the bottom left-hand corner and it says like story viewers and it like shows the list? You ever see that?

Yeah.

Well, the people who are at the top are the people who watch your stories the most. You can literally see it. Like it's a whole, I feel like it's a science at this point is like you can see when people are starting to get warmer and warmer and warmer as a lead, they come up to the top of your stories. Once you know what it looks like for a cold lead to come in, and get warmer and warmer and warmer. And then they start, you can see them starting to like stuff. You can see them starting to comment. You can see them starting to watch your stories. You can see them starting to vote on polls. And next thing you know, they're like watching all the time and they're like at the top of your stories. It's like, yeah, that person, like you could just tell, like I can literally, I know people are gonna inquire before they inquire. Like it's so creepy. Right.

So creepy. And so like from my, like what I noticed when I, well, I talked to probably like 30 coaches minimum while I was away, um, just because they all go to that island and it's just— they're mostly health coaches, so like spiritual coaches of some sort, or health, fitness. Like, they're your niche if you had one.

Totally. I was like, I want to go to Thailand anyways.

Just go to that island, the Full Moon Island, and just park yourself in a bungalow and meet everyone and engage and find them all through the hashtag.

I should. Do you know who Alex is? Who? Alex Hormozi.

Uh, it sounds familiar.

Uh, he's the guy who wrote the book $100 Million Offers.

Okay. Yeah, yeah, yeah.

I've heard that one. Anyways, if any, if no one's, if anyone listening to this has, or watching this has not read that book, totally 10 outta 10 recommend. But he's got this story where he used to do gym turnarounds. Mm-hmm. And, um, yeah, he used to do gym turnarounds and that's how he got so good at like helping fitness businesses do that thing. So if I do niche down to health coaches, I should just fly in there and kind of do like turnarounds, like in person and I'd have a a kick-ass story for marketing purposes. Yeah, I flew to Thailand to find all the health coaches.

Anyway, they're all there. Like, I was shocked. And the biggest thing is, I'm watching them, there's two things that they were struggling with the most, just on the themes, which you'll be like, oh yeah, I heard that. Um, posting paralysis, so not sure what to post. Because they didn't know even what to do, they just stopped. And, um, really hyper-focused on how they were showing up and like didn't even think about the community behind the scenes. So those were definitely the two things, like you said, the lead follow-up for sure. And then, and overthinking their websites and all of those extra things like the marketing funnels and the emails and the online, the online courses, everyone wanting to build an online course and then driving ads and those kinds of things. So I'm curious what your thought process is when people go so far and focus on all those things rather than just like that one person that's gonna be a conversion.

I just have so many tangents that we could go on right now. Um, I mean, let's start with the website and then we can move to the funnels and the other things. But the thing that drives me crazy, and I have good language, I feel now to explain this stuff because I, I, I've had to do it so many times, but like, To give anyone who's listening to this context, like, I've almost done like $400K in sales in my business and I do not have a website. Like, I don't have one. I've, I've never had— actually, I did. That's a lie. When I was into health coaching, I built a website. It took me a lot of time. I was overthinking it. Analysis paralysis. I was like, oh my God, how do I do this? I had to hire a designer. I spent $500. I got the fancy photo shoot. I like, you know, built the little email list opt-in things where people like meal prep guides and all this stuff. It looks super good. I kind of wish I still had it up, but I think I took it down because I got sick of paying for the hosting, right? Um, I was like, I don't need to spend this $200 every year. But anyways, I did all those things and like, I think so many coaches are under— especially, God, especially in health coaching, um, because I think that they get told like, that's how to— that's what you need to do when you come out. Like, I think their schools a lot of times teaches them that because they definitely taught me that. Um, and I have another rant on that, but Let me not get distracted. Um, but it's like I did that and the only reason I know now, the only reason I teach now not to do that is because I already made the mistake and it cost me hundreds of dollars and years of my life because I was like, oh, if I build this website, they will come. But what people don't understand is that your website is a conversion tool. And like the way in its simplest form, and I'm preaching to the choir here with you, but like in its simplest form, online business works like traffic conversion. You send traffic to a conversion tool and then you have a client and you make money, right? But like if you build a website, a conversion tool, and you have no traffic to send to the website, nobody buys anything. Nobody books any calls. Nothing happens. Which is why, like, you have to, you have to have something. Like if it's you, if they're hiring you, they're hiring you to pay money to run media to something, maybe to a website. That's fine. That's where they're getting their traffic from, paid media. Or you can get your traffic by reaching out to people like cold outreach. You can get your traffic by posting content and getting people like attraction marketing, right? But you have to have a traffic source. So people build this website and then they expect that to turn into clients, but it's like, well, you don't, you're not, you didn't send anyone there. So no one's just gonna like, no one's just gonna find your website. So that's kind of my rant with that is just like people think it's a build it and they will come scenario and it's a build it and you'll have, it'll be a ghost town scenario is really what it is, you know?

Yeah. It's like not necessary in order to build a successful coaching company.

Totally.

Uh, like to be a coach, you don't have to have the website first before you can start saying you're a coach.

Totally. A hundred percent. And that's what I think too. They think it's like a credibility piece, but it, I just teach people to turn their Instagram account into their website. It's like, hey, that logo you were gonna make, that's your profile photo. Great. Hey, that business card you were gonna make, that's your bio. Oh, that website you were gonna make, that's your story highlights, right? Like you put an about me story highlight, you put a results story highlight, you put a tips story highlight, and now you have your testimonials tab on your website, which is the credibility piece. You have your story about you tab and then the blog tab or stuff that you would've had. That's your Instagram content. And guess what? Totally your traffic source and your conversion point is now one. Thing. It's one straight line. You don't have to build both, right? Like the trap, the eyeballs are already on Instagram. It's really hard to push them off Instagram to get, go click some external link. Like that's more resistance and people fall off. So instead of doing that, like just make Instagram your website and you have, it's a two-in-one. You feed two birds with one seed, right?

And then they convert through the DMs.

I mean, yeah, like I do see a lot of coaches I mean, there's a number of things you can do. I advocate for two things. Either you put something, you put a call to action right underneath your, like, statement in your bio. Like, like, I have DM me, quote, clients for help or something like that. And then they're, they're DMing you. Or you could say book a call with arrows down and then you leave the link direct to your Calendly. Like, even if you had a website, Why would you send them to your website to get them to book a call with you? Now they go on your website and then they see all these different tabs and then they're confused. Now they're looking at your recipes like, yeah, I'm gonna try that. And then next thing you know, they're off and they were interested and you don't even know they were on your website. So it's like, why would you do that? Just give them one thing, you know? Mm-hmm. Just tell them to just book with your Calendly link or just tell them to DM you. And I prefer DMing you cuz then you get to build a relationship. And that way you know that they're a lead. Whereas if they go to your Calendly thing and then they back out and they don't book, you had no idea that they were even there.

Right, right. I love that. Yeah. So good. So, and then with the posting paralysis, coaches not wanting to ask or like not wanting to post on social media.

Is that a question?

Yeah. What do you do? How do you navigate the posting paralysis? Oh my God. Like the overthinking.

I mean, I think there's a number of things, but one of them can be solved in my opinion by the backend of Instagram, by having conversations. Because guess what that is? It's market freaking research, right? You're talking to your ideal customers and like if you talk to them and you figure out what they're struggling with and then you go create content that solves those problems, that's the content. Like that's how you attract them, right? So I think like, you know, one way is to have some conversations with people that could be in the DMs, that could be on market research calls, whatever. That's one way to like figure out what you could be posting. Another way, like, I feel like so little people do this, but it's like, go reverse engineer things. Like what are all the other health coaches talking about? You know? And not to like copy their stuff, but to go get ideas. You know? And so I think like in general, like posting actually is really like, it's not that hard, just has to be valuable for the person. So it's like, go talk to your customers or go see what other people are doing, or I don't know, what are you, what are you learning in your health coaching school or whatever that could help somebody? Or what are you teaching your clients like that? I feel like that's where a lot of my content comes from. It's like, oh, I just said that to Sally. Cool. I'm gonna tell her the exact same thing. Just. On a reel, right?

Right.

So I just don't think the content thing's that hard. I think it's more of people are trying to make it perfect and they're worried about what people think. I, I think it's more of those fears. Um, but in terms of the analysis paralysis and perfection and trying to make it perfect, the thing is like, like people just hate things that they're not good at. So the irony of this is if you just post more, just by sheer volume of posts, you will get better. And then when you get better, you actually start to like it. And then when you like it, you want to do it more. Like, I love content now, but I used to hate content. You would never think that looking at my stuff now. But like, I used to have a friend— thank God, honestly, thank God for him— because if he never stuck with me when I didn't believe in myself, like, I probably wouldn't be here. But like, I used, it was like pulling teeth to get me to film a video. It was pulling teeth to get me to do 15 minutes of work on my business. And now I have an alarm on my phone that's like, stop working at 7:30. So it's just like, you just have to understand that it's not gonna be easy at first, but that's fine. And the more you post, that's how you find your voice. That's how you get good. And I think like if you can add in some of those conversations with people behind the scenes, you'll have your topics, right?

Mm-hmm. And then you'll have an abundance of topics and then you'll never be paralyzed again because there's just too much to talk about. Yeah. And I think you're all about the videos now. Like you're on video all the time. I really enjoy it. I think it's fantastic and always entertaining. And I walk away from my phone with a smile on my face. I have laughed or smiled and I've also learned something.

Good, good. That's, that's my point. It's like if I can get people to, if I can at least moderately maybe get someone to crack a smile or something like that's good. You know, and if they learn something cool, it's like what my, the barbell shrug guys I used to work for, they called it edutainment. Yeah.

Love that word.

Kind of both.

Yeah.

Yeah. Yeah.

Love a good edutainment opportunity. Yeah.

Yeah.

And yeah, eliciting emotion always makes people feel more connected. So totally. That's like no matter what you do on social media, if you can make someone feel an emotion, they will feel more connected to you. Um, as long as it's positive emotion, um, of some kind. And so. As you've navigated, I mean, you've had a really big year this year, uh, money-wise, um, based on what I've seen, which is amazing. Congratulations. That's huge. And like you said, you haven't done a huge, like you've just been nurturing and creating amazing communities and been able to help a lot of people. And so what kind of programs do you run in order to have been able to reach that milestone? I would like you to share the milestone if you'd like to. Um, yeah, totally.

Yeah, I love it. I don't think I've said this too much publicly. I guess I did talk about it in my stories the other day, but I did see it. Yeah, I think so far we're not, I mean, the year's technically not over, but I think I'm at about $258K in sales or something like that. So like, never thought I was, like when I started out health coaching, never did I think I was gonna create a quarter million dollar a year business. You know? Yeah. At the time I was like, if I could just work, you know, and get paid like $60 grand a year, like I was gonna get from forestry school and help people and do what I love, like I'd be happy. Um, but yeah, just cracked the quarter of a million dollar mark, which is exciting. Yeah.

Which is really exciting.

Yeah.

And it's just you. Do you have any team members that support you?

I have no team members.

You're doing it.

Yeah. I gotta start to, that's a thing now. I'm like, I'm talking to like, gotta get a VA maybe. I do actually have a video editor, but even right now he's not doing much cuz I'm, I'm, I'm not ahead on my content, so I'm just putting it out myself right now. Right. Um, but yeah, it's just me, which is crazy to think that you can do that by yourself. It's pretty wild, right?

It is. Yeah. Yeah. I mean, delegating is an amazing thing and the fact that you've been able to get to $250K on your own. Yeah. Um, is an even bigger milestone and shows personal, like coaches, like you don't have to start hiring straight away. Like what we get on our side, like we're a social media management agency. I used to get coaches just starting out wanting to hire me and I'm like, hold on. Like, You're not making enough. And I, that's something that I've had to learn as a social media management agency is like, I actually need to move them away and tell 'em to go back and don't delegate this even though you want to, don't do it. Totally. Um, and so that you can make 250K and you haven't delegated anything. Yeah.

Now new level, new devil. New level, new devil.

New level, new devil.

Yes. What got me here won't get me there. And now I'm like, oh, I have to let go of some of the control. I'm like, oh, it's uncomfortable for me. Yeah. Yeah. So.

Yeah, delegating is— it's the hardest thing at the beginning, but then you become a queen at it. Yeah, you got to learn how to not over-delegate, which is what I learned this year, was to not delegate too much too fast.

That's, that's going to be my, my theme in, uh, 2023. Thanks for the intention. Delegation queen.

Delegation queen. Yeah, you're ready to get to the $500K.

Totally. Let's go even farther. Yeah, I love that.

Um, you know, they just hit their $500K and that was a lot of personal development and work and figuring out things and a lot of lessons because that more money, more problems thing, I actually understand it. Yeah.

You know, totally.

Um, but it's a huge milestone.

And so yeah, there's a, there's a girl in one of my, the masterminds that I'm in and she was, I just, she's so brilliant and She said one day in the mastermind, she's like, I just keep thinking, how do I get better problems? I'm like, what a brilliant question. 'Cause we're all, we all have problems, like no matter what level we are, but it's just like, better. How do I get better problems and how do I become a better person so that the old problems just don't stress me out anymore?

You know?

Totally.

Yeah. Yeah. And, uh, my goal, you've inspired me to continue to build out my personal brand, which is something that I was hiding behind the business. And I think this could be something that is really interesting for, like, as a coach, you can't hide behind a business. It's not possible. But for other people who are listening, I'm a huge believer that the person who owns the business does have to show up for the brand, um, in some way, shape, or form. And so navigating that, even if you're not a coach, is really important. So there's a lot of lessons here that you're teaching that land for me as well. Um, totally. And so I'm really grateful for that.

Yeah, we're learning from each other.

We are. But the fun thing is, I know you know so much about social media, so we can like talk about bigger things as well. Um, with like, as you move into the next stage of your growth, you're offering group programs and one-on-one right now, correct?

Yeah. So yeah, I was gonna say, I was like, oh, we forgot that question, but, um, I'm glad you, I'm glad you looped it back around. Um, Yeah, it's been, it's honestly been, I would say this year it's probably half and half, like one-to-one and group. Mm-hmm. Um, I didn't launch any group programs this year. It was all actually one-to-one until July. Wow. So I didn't have any, it was all one-to-one. Um, but now it's kind of like this, maybe like a 50/50 split. Um, but I am starting to move. Away from the one-to-one because like it's just, I can't scale that as well. And like, especially now where I like, I'm the bottleneck in everything. It's like I kind of need time to figure out how to hire people and like all these other things. So I am slowly pulling away from one-to-one. But to answer your question, like I've been running, I actually think, I think this is kind of cool. I don't know if like some people would maybe have a different perspective, but I've been running the same group program like since I started. Like I've just done iteration, iteration, iteration. I have never launched a new program and like I think that actually kind of says something about it. Like I see a lot of people, they're always launching the new thing, the next thing, this other thing. But I'm more like, no, I want this one thing to be like really, really good. And so like I just keep iterating the same program. So it's like the program that I had in, I don't know, 2020 is like the same one I have in 2023. It's just like version 5, if that makes sense.

Right. It's kind of like university, you know, like you get the new textbook and it's like totally some updates, but the foundations of that textbook are the same.

Totally. So yeah, that's the only, that's the only two things I've had. That's only two offers I've had so far is just one-to-one and one group coaching program.

And I think that's actually a really good lesson in like, you don't need to diversify insanely. Yeah. Stay focused on one thing and one thing that you're great at. And just continue to make it great.

Yeah.

And then the money will come.

Yeah. And I think like this might not be as relevant, I'm not sure 100% where like all your audience is, but you know, some of those different like offers can be good, but they can also like kind of overcomplicate your strategy and like your marketing sometimes. So, you know, I have one mentor, do you know James Wedmore?

No, but I'm loving all these names that you're dropping and I feel like I should be taking notes.

Yeah. Um, anyways, he says like more, more products, more problems sometimes, but it's like you just, it's kind of like building the website is like, it's just like adding complexity when you could just have it simple and have Instagram your website. It's kind of the same thing. It's like you don't necessarily want like 20 programs you're trying to sell. Like that means you have to dial in 20 different marketing strategies for 20 different programs. Right.

So, right.

Yeah. It's like you gotta dial in messaging now for 20 offers instead of you know, 2 offers. Yeah.

And so now like when you are in a marketing, would you, would you say that you go into like push phases and like you've got some, like, do you, do you launch every, like, does it run on an evergreen program or is it like you launch certain intakes throughout the year?

So it was certain intakes. Um, and then I moved it evergreen and then I stopped promoting the group altogether. And then happens. I, started launching it again on timelines and now I'm probably gonna start to move it evergreen, but like it's, it's still on launch timelines right now. I just wanna move away from that because I don't necessarily love launching. Like I would rather just not have to give up my life for like certain months of the year, you know? Cause like it's a lot like to, like I was running a masterclass and it's just like, it's just a lot to like promote the masterclass and get everyone there and make sure everyone shows up and then follow up with everyone and like it's just like I kind of wanna move away from that. So yeah, I'm kind of moving toward, back toward the evergreen. Yeah.

Yeah. I love that. And you said you have a stop at 7:30, so like you don't let yourself work after 7:30 PM. Um, what does a day in the life look like for Morgan Gillis?

Oh God, this is such a crazy question. Um, I'm like a, I don't know, it, it depends. It depends. Like, Sometimes I'm like, you know, there'll be weeks when I am just feeling like, you know what, I've been pushing too hard and like I'll just rent a camper van, like spur of the moment and like go on an 11-day adventure and like do bare minimum, you know, and just like travel and refill my cup or whatever. Right? So there's some weeks that look like that. But truthfully, I think a lot more of my days look like very disciplined. Like some people would probably be like sick at the amount of discipline, but like, I don't know, I'll get up at like 5 and be working at like 5:30 and like, I don't really take any calls. Like the earliest I have a call is like 10 and if I can swing it, I don't take anything till like 2. So I kind of get like a lot of the morning to do, I don't know if I'm doing tax stuff or if I'm building some sort of, if I'm putting together ads or like I'm working like on my business, not in my business. You know what the Pomodoro method is?

I do. 20-minute intervals, right?

So like, yeah. So like the night before I'll like kind of plan out my day and I'll get up and I'll do like 25 minutes of work, 5 minutes of stretching, 25 minutes of work, 5 minutes of stretching. Especially if I'm doing a task I hate. Like if it's a task, like it's like tax stuff or something and I'm like, ugh, so monotonous. I just use that Pomodoro timer and do stuff like that. Um, and then, so yeah, let's say like 5 to I don't know, 9 or something like that. And then maybe between like 10 and 2, I'm like doing more so calls and coaching, and I'm on Instagram and I'm posting, and I'm more like in the business, if that makes sense.

Yeah, you're active.

Yeah, but I like to get up early and like be— I like to have that flow time in the morning. I don't think enough people have that, like that, that deep focus time. It's like, how do you guys get anything done, you know? Yeah, because you're so contextually— yeah, it's No one else is up. And then that way you're not like on Instagram and then you're on TikTok and then you're in your email inbox and then Sandra needs something and then someone's on Voxer and it's just like, ah, I can't do that.

So I love when you keep referencing Sandra, cuz I have a Sandra. Do you? On my team.

I'm not singling you out, Sandra.

Love you, Sandra.

Yeah. Love you. But yeah, that's pretty much how it works. Like focused work in the morning, lunch, and then after that it's kind of like clients and more like in the business stuff. And then I don't know, do a workout, something, and, and be off for the day.

Yeah. And then you'll, and so some gifts that this, um, this last year sounds like would, well, obviously it's the most successful year you've had so far. Um, what are some gifts that you've been able to find? I mean, you just mentioned that you took 11 days and ordered a camper van. Um, so it sounds like you've been on some adventures in the last year or two. Uh, what are some of, what are some of the freedom pieces that this business has provided you?

That's a great question. That's a great question. I mean, even right now, like not being in Canada, not being in the snow, it's like, oh, I can opt out for this. Cool. No, thank you. See you later. Let's go. Yeah. So like last winter I spent a lot of time in San Diego. It did allow me to like rent a camper van for like 11 days and just on a whim and just like go to like Sedona and Joshua Tree and San Fran and like all these different places. Um, went around like Utah and did like all the 5 like major national parks, like Zion and stuff like that. Amazing. Um, last, I think last spring, summer, I actually, I had, so I drove my car down to San Diego, so then I had to drive back up, but it was cool cuz it like, I went all up the West Coast, got to visit a bunch of my friends in Colona, got to visit some of my clients on the way back and actually stayed with them. Visited my uncle in Toronto, like got to spend the summer with my family because they were like selling our childhood home. So like I kind of went home for the summer and like got to say goodbye and like surf and see my family and stuff like that. And like now I'm back here in the winter. So it's just like, it just allows you a lot of freedom, you know? Like I could come visit you in Thailand at some point, you know?

Yeah.

Things like that.

You can, uh, go where the wind takes you kind of thing.

Totally.

Yeah.

I do think for the record though, I just want to say one thing is like it does allow you a lot of freedom, like in terms of traveling, like time freedom, um, location freedom and time freedom. And it's just like, it's super fun to work from home. Like just, it's just fun to work from home. Like it really is different. It's yeah, I guess it can be challenging. I'll say that it can be challenging. Um, but there's just like a lot of freedom to setting your own schedule. But with those things said, you like don't, I don't want people to think it's like you don't have to work or like it's a total cakewalk cuz like it's not a total cakewalk. Like no one's paying you, like you, you, you don't get a salary. Like what, that stuff falls on you and you do have to work. So like, just so everyone who's listening doesn't get some sort of unrealistic expectation of, of what it is, you know?

Totally. Yeah. And, um, that was a lesson that I learned this year too cuz I over-delegated. So I was at a point where I was like twiddling my thumbs. Being like, oh my goodness. And as a creative, I was going insane. So I just kept starting to blow up my business. Like, like, my team was like, what is happening? And I would just like find problems where they weren't any. And my poor team— I'm grateful for them forever. Those— the most of them listen. Um, they know, like, they know. And then I went to Thailand and it was quiet, and they were like, they were like, it's so quiet. And they're like, we love you, Megan, but it's quiet. And I was like, okay, gonna reflect on this. So like, I love building, and like a lot of entrepreneurs, we love to do the things and we like to keep moving forward. And we are also very creative people. And what you've talked about, that discipline piece, that thing, because you feel the lack of discipline, it can be really nice because we've— like, I lived in a world full of discipline for so many years that I was like, oh, this is so nice to not have to do— and like, I could do things when I wanted to, but it wasn't like, you know, I didn't have a set schedule and all of that. And I was actually going a little nuts.

Yeah.

And so the discipline piece is coming back for 2023. Um, and yeah, I think it's really inspiring that you bring that to the table and you definitely, I'm assuming, bring it into the coaching.

Totally. Yeah.

Yeah. That you do. Um, do you see that in entrepreneurs that you work with and coaches? The discipline piece is the hardest one.

Oh yeah. I mean, like there's a, the one sticky note that's on front of my, um, in the front of my computer screen, it just says, do the boring work. And like, that's, that's something from, from Alex, which I'm, I'm obsessed with the man. But anyways, he's like, like I say, he wrote that book, $100 Million Offers. Great guy to follow. But anyways, I listen to a lot of his stuff and I think it's partially because like we just, how he thinks is like how I think, like, I don't know, I just really, you know, when you find those people that just like really align up with you, he's kind of one of those people for me. But he talks about it a lot and it's been helpful for me because he's just like, You have to do the boring work. And entrepreneurs, like, we get into this because like we don't like to do the same thing all the time. That's why we got into this. But he's like, at some point you need to do like that. You just need to do more of what's working, more volume. Mm-hmm. And it's not new. It's rarely new or different. It's, it's better is what you need to be like. That's how you scale. That's your leverage. And so like, I, I find that with myself, it's like, you have to do the things that got you here. You have to post the content, you have to do the reachouts, you have to talk to the people, like you have to book the calls. Like that is what you need to do. And so like that's on front of my computer. And I do think a lot of people struggle with that. 'Cause like a client came to me yesterday, or not yesterday, a couple days ago. And he had had some big months, you know, some $12K months or something like that. But he is like, yo, there's no lead flow coming in. Like da da da. We went back to the basics, like what's your messaging? Cool. Are you selling on your stories every day? Are you doing this stuff? And as soon as he started to do that stuff again, Starts booking calls. I'm like, yeah, you can't, you can't stop doing the things that got you here. So I see that. I do see that a lot. I like that. And if I, if I could give people the things that got you here. Totally. And if I could give people just one, one piece of advice on this that has really helped me is like, instead of trying to have your business create the excitement for you, like there's always needs to be something new. I need to be building a new program and then you have 20 programs, right? And you're not selling any of the programs cuz you're building things all the time, which we love to do. Like instead of making that your creative outlet, make content your creative outlet. So your business is the same, but you're scratching that itch for like new and exciting and like creativity through your marketing. So I think like that is actually something that has helped me like be able, like it's, you still have that outlet, but you're still doing the things that matter, if that makes sense. Like instead of building a new program, just get creative with the packaging around the program, a different masterclass or different content or something like that versus starting from scratch.

Right? Yeah. I love that. And I mean, you said a little thing about like selling through stories and I'm a huge advocate for this and people don't believe me. Um, so the cool thing is you're here and you'll be evidence. The power of, the power of Instagram stories. Is real and you can tell through stories faster and more effectively than any other piece of content.

A hundred percent other than the DMs. But I would argue that the stories lead to the DMs, you know, especially if you're doing polls and stuff like that. But yeah, like stories are the place to sell on Instagram. They're infinitely more powerful than selling on your feed. Way more powerful. Yeah. A hundred percent.

You, and how would you say the breakdown of like, what is the reason for posts? Versus what is the reason for stories versus what is the reason for Reels?

So it's funny, I actually had a, we had a top, we made this a topic of conversation in the mastermind that I'm in the other day, but it's like truly feed is a little more about value. It's about positioning yourself with credibility and authority, providing massive value. Um, that's more of the feed and it's very, it's very like niche specific. You know, like niche-specific, solving specific problems for a specific person, value, credibility, authority. So people know they can trust you, right? And then your stories, truly, I view your stories as number one, going deeper on your personality. And just like the day in the life, behind the scenes stuff that like isn't as curated as your feed would be. That is what builds the depth of connection with people, which like if people connect more with you, then they're way more likely to buy from you. Right? That's true. So that's one piece. But then the other piece is, is selling. So I view stories as like creating more connection on a deeper level and selling. And then I view feed as more like value, niche-specific positioning yourself with like credibility and authority.

Love it. And reels.

Reels.

What are your takes on Reels? I mean, it's the brand new thing this year. Yeah, fully. And it's only getting more.

Yeah. I mean, I think, ah, there's so many things I could say. I think, you know, Reels are great cuz like it's the same skill that you can just add to TikTok. Like you can just do this like TikToks and Reels and you're already kind of doing the same kind of videos and you probably could get some more eyeballs from TikTok. Mm-hmm. And then you could just take those eyeballs and bring them over to your Instagram page where you could actually like, you know, nurture them and maybe book a call or something. Um, But I think like Reels to me, I've seen a lot more visibility with Reels and carousels for some reason. Yeah. But I do love Reels cuz like you're, you're showing up on video and I forget the stat on this, but like it's like sales pages with video do like 75% better or something cuz people can feel your energy and stuff like that. So I think they're great to build more connection. They're also, they tend to be the thing on Instagram that gets pushed out the most. You have the most chance of getting visibility with, um, with reels. And then I have seen carousels doing very well as well. Those are, I find those are better. Like if you're telling a client story and you're like, how I helped Sandra make $20,000 in her health coach. Damn, I said Sandra again. Sandra's our person. How I helped Kristen make $20,000.

Sandra's killing it.

And yeah, Sandra is killing it.

Yeah.

Um, but like how I help Kristen, you know, make $20,000 in her business and then it's a piece of value, but it's like very credibility, authority, you know, focused stuff like that.

Yeah.

Um, but yeah, I see, I see like reels and carousels are working very well. And then lives are kind of cool cuz the cool thing is you, you pop up in the front on Instagram. Yeah. Like you kind of, it's a visibility tactic. Plus if you're live with someone, like both audiences get notified. So whether you're interviewing or being interviewed, like I've definitely gotten clients from that. And like random side tangent, this is a total strategy, especially if you're newer, you can kind of leverage other people's audiences cuz it takes a lot of, it takes a lot to build know, like, and trust with people you don't know. But if you get introduced to someone else's audience, like just like I'm getting introduced to your audience right now, now they already trust me because you trust me. And so you lend all the relationship that you built with them. Now I have with them. Them, like, not on maybe the same level, but like a lot, right? Yeah.

And now they're gonna go get like—

no, you totally, totally. So anyways, those are my thoughts on like Reels versus carousels versus lives. I think lives can really good because they are like a bit interactive.

Um, even if people don't watch the live, somehow if you're going live, you're more credible than if you don't go live.

100%.

Like, yeah, you might not get anyone watch it, but like your audience is going to see that you went live and be like, oh, Oh, cool. Like she's doing lives, so she must know what she's talking about.

Yeah.

Even no one's there.

Totally. Yeah. Lives are, lives are a vibe though. Like sometimes no one's there and you just have to show up cuz people watch the replay and stuff like that.

They do. Yeah. I like showed up live while I was in Thailand and I was nervous cuz I hadn't been on social media in a really long time and I just wasn't really ready, but I was like, I'm gonna do it. And, uh, cuz I was telling everyone else to do it while I kept meeting them in Thailand and I was like, okay, gotta start walking the walk here. Yeah. And, uh, Yeah. And then like 200 people watched it later. So you're like, you're like, okay, I guess it was worth it. Yeah. And so yeah, it's just kind of gotta get over that voice in your head.

Totally. And to be fair, like I have these fears too. Like I literally never went live until May of 2022. Like I like never went live on Instagram this year. Yeah. This like, like, yeah. What, 5 months ago? You know, not far.

Yeah. Not very long ago.

'Cause I, I just had never done it. And I think it wasn't until I was launching something that I was like, I really need to be visible right now. Like, what do I need to do? I'll do anything. And so it's like you kind of force yourself through.

Yeah. To do it. Yeah. And one thing I do have a question about, because I swear, like my intuition's pretty solid on what's gonna run. Like I started my business before Instagram was like the main tool for businesses. And I knew, I knew it was gonna be the community builder that would shift how people like grew brick and mortar.

Mm-hmm.

And, uh, So it's been really interesting to watch that grow. And YouTube, like I know we've all loved, like YouTube's a loved social media platform that's been around for a while, but I'm recognizing now like the conversation around YouTube is becoming stronger and more people are ready to actually get on it.

Amazing.

Um, than ever before. So like smaller businesses and less like the pe— there are, there's like this nervousness, but I'm curious what your thought process is around YouTube and do you think it's a secondary platform or do you think it could be a lead generator? Platform for personal brands?

So, uh, I have a couple different thoughts on this. I think one of them is that, I mean, if you, and I don't think this is maybe new to anyone who's listening to this, but like Instagram, and I actually do think some of these platforms are shifting. Like I think TikTok's becoming more SEO friendly. Yep. Like I think I heard something like it's coming up before Google searches sometimes. Like, TikTok is coming up first. So TikTok is getting SEO friendly, which is crazy. I'm assuming Instagram's gonna follow suit because Instagram's doing everything that TikTok's doing because they're like, don't take us over, right? Yeah. Um, but now YouTube, like, I mean, YouTube's doing YouTube Shorts. So part of me is like, Morgan, why don't you have a— like, this is how I talk to myself. I'm like very like, ah. Anyways, I'm like, why don't— like, how come Like, where's our VA? Like, how come we don't have a VA? Like, why don't you have a VA helping you take these, these things that you're doing on Instagram or TikTok and just posting them to YouTube Shorts? Like, leaving money on the table. Like, this is leverage. Like, why are you not— you already have created them. So I do see that, like, TikTok is like kind of— or like YouTube is kind of bringing back around. They're trying to stay more relevant too. Like, they're adding in the short-term content. They understand that our attention spans are probably way shorter than a goldfish now.

Right.

Yeah. Um, cause it, we, we've been shorter than a goldfish for a bit, but it's probably even worse now. Yeah. Um, so I think that like, I do think YouTube's coming back around and I, I think also like what I've heard from people is that, well, actually I actually have had this experience too, is like, it's just a bit of a longer game, YouTube. Like it's not like you're gonna probably post and get people tomorrow, but because it's a search engine, like, it's— I've just heard that it's, it's much more of a longer game. Like, it's like a game you're gonna have to start playing for like a year, and you can't like post a couple times and be like, oh, this didn't work, for a month. Like, you can't do a 30-day challenge. Like, you've got to just keep doing it. Um, so yeah, I think like it is something that I'd like to get on, and I think that's why I even posted the first podcast like last week and just put it on YouTube.

And you got like 6 likes, didn't you?

I think I looked at it like 8 likes, or I like 60 people watched it or something, or it clicked on it or whatever. But it, it just, it accumulates things over time.

So it does. I think that's the thing about YouTube is what people say is like the content doesn't die on YouTube the same way that it does, can on social media, on like the other platforms.

Yeah. And the other thing I wanna say too that I didn't hit on, and I'm glad you just said what you said, is like part of the reason I posted that podcast on YouTube is that it's a longer form piece of content. And like up until this point, like it sounds crazy to me, but like how do— it's like how you build this much of a business on 30-second snippets or 60-second snippets. Like the depth of relationship that you're able to build is just so much deeper on YouTube or on a podcast cuz you're with someone and you can actually fully explain your thoughts. Like I can't fully explain my thoughts in a 60-second reel. I'm just barely telling you even the surface. And then I have to like leave. So I do think that I, I see YouTube as a long game unless it's like the Shorts, but I see it as a longer game and I see it less of a lead capture thing and more of a lead nurture thing. Mm-hmm. So like you get the eyeballs probably more through Instagram or TikTok and you bring them to, you know, YouTube and then they can build a deeper, like more depth with, with, with you. You can nurture them, right?

And build more of a, more connection.

Basically.

Yeah, I can trust it's a place for you to share like your how you think and show your thought process and how it is unique compared to all the other people out there that they may be kind of vetting as well. Um, and it's a way to get your intellectual property like fully verbalized in a way that's like makes sense versus trying to keep it really like in those 30 seconds.

Totally. And another thing too is like even with, with YouTube, I mean, I don't know what kind of videos people are posting, but I'd imagine that I could post some videos that are similar to the ones that I even have on my training platforms where I'm using Loom or something and I can like have a diagram to show them versus on Instagram. And I can't really teach as visually, you know?

Yeah. And I was, there's this woman, her name's Louise Henry. I don't know if you ever heard of Louise Henry. She's actually in BC. Um, cool. But she's known for like product, like she teaches people how to use different softwares and launches and stuff. And she puts like visuals in her YouTube videos. So like, she'll like, like you can do so many crazy things that you just can't quite do on this, get the same impact. Totally. And yeah, so it's just been really interesting. So it's definitely something that as I move into 2023, it's a platform that I'm curious about. But I still feel like personally my favorite platform for growth as a business is always Instagram. It's just a beautiful platform and it's community driven and you can just create connections so quickly. And authentically and create deep connections. It's crazy that the other platforms don't allow you to do in the same way.

Yeah. And that's the thing. Like if someone, if you post a YouTube video and someone comments on it, okay, you can comment back, but you can't voice note them. You can't one-to-one them. You can't send them a picture or a video, or they can't vote on your polls. You can't really interact with them. So you hit the nail on the head there. Like Instagram is really unique in that way. Like you can take people from stranger to like, I wanna buy from you like in 24 hours if they're in the fast lane, you know? Yeah. Yeah.

Which is wild. And you've been able to do it. Proof is in the pudding. Yeah. 250K.

Yeah.

In the bank. Yeah. Plus, cuz the year's not over yet.

Yeah.

Yeah. And, uh, I know we're almost about to hit an hour here, or we may have already, but, um, as like we're filming this now right before 2023 hits. So I always love to ask the question if there is like a word or a phrase that you wanted to enter the new year with. What would it be?

I actually have it on my whiteboard. Excellent. Um, and it's, it's space.

Ooh.

Yeah.

Interesting.

That's my word. I, which I actually think goes with Delegation Queen. Um, does, but I do find that 2022 has been a lot of growth for me. I mean, like I 4x my business and did also like, did a lot, like an ungodly amount of traveling. And while that was like really fun and really exciting and, you know, exhilarating, there were some moments in the year specifically toward the end of the summer and like fall where I was kind of like, I feel a little bit burnt. Like I just, I've been having a great time, but I feel like it's been a lot of being on and there hasn't been a lot of space. And so I think my intention this year is like along the lines of having more space, probably delegating more things, having more time to reflect, um, and, and probably spending like more time in my zone of genius and like letting people help me with things. So it's— I think it's something to do with that.

Yeah, some receiving energy going on.

Totally. It was just— it was a lot of— I feel like it was a lot of like go, go, go, like Type A, like masculine energy. And I'm like, I just— I would like to just dial that back a little bit. I still love that, but I would like to dial it back a bit.

So I'll take some of your masculine energy. I'll give you some of my feminine flow energy.

Yeah.

And then we can balance each other out so I can actually move forward a little bit faster. Yeah. Just your messages and like getting me organized for this was like a kick in the butt. So I love it.

Thank you.

Thank you for that.

Thank you. Mm.

Yeah. Oh, I'm really excited to stay connected and I feel like we'll probably have to do another one of these as you continue to move forward, but What's on like the goals list for 2023? Like how, what are you launching? How can people continue to work with you? Um, I think I love ending on that so people can continue to go find you on Instagram.

Cool. Cool. I would say, I would say first things first is just if you have to pause this podcast, go for it, but take out your phone, open up Instagram app, type in @iamorgangillis, and if nothing else, just hit the blue button and follow me. There's tons of like, you can learn a lot from how I sell just watching things. If you have any questions, DM me. I post a ton of content on there. So if nothing else, if you're like, I have no interest in working with this chick, just follow @iammorgangillis, you know? And then that being said, like if you are interested in any support, I mean just send me, send me a DM and I'll, I'll let you know like what offers I have open. At the moment, I don't know when this pod— when's this podcast coming out?

Um, ideally it'll be within January.

Okay.

Okay. Yeah.

So I will say that I do have a group program launching, um, mid to later January. I think it's like the 18th we start or something like that. Um, so that's like for coaches who wanna, who kind of wanna go full-time. They wanna hit consistent 5K months or 10K months or whatever it is, right? They wanna learn the marketing and sales stuff. Stuff. So if that's something that you're interested in, like you say, send me a DM, I'll give you the deets. Um, so that's pretty much where you can find me. And then goals for 2023, yeah, I mean, business goals, I don't know if I want to share necessarily.

I'm a huge fan of keeping them pretty tight.

I kind of like them, keep keeping them to myself. But I mean, mostly I think if I was to generalize my goals is like, I wanna make my product better. I wanna make my customer experience even better. I just wanna keep improving on that. I also want to grow the business. Um, and I do wanna have some more space and I, I think there's some travel on the horizon for sure. It might be, could be Costa Rica, could be Mexico. Mm-hmm. Could be maybe Thailand. Have a friend who's in Thailand, so I might have to hit you up for some stuff. But yeah, more space, more travel. And then better client results and more income, more income, more impact. That's pretty much it.

More income, more impact. I'm gonna write that down. Yeah, that's true.

Yeah. Yeah. And fun, obviously. Amazing.

I love it. And the book recommendation, can you say that one more time? That million guy, that million, what was it?

Yeah, so it's like dollar sign 100 offers. So $100 million offers. Um, and it's by Alex Hormozy. You can— he's, he's like @hormozy on Instagram. Yep.

Add that to the book list.

It's very good. I've read it like, like almost 5 times now in the last year. It's hilarious.

There are those books that you kind of just— they're like little— they're just really key. I've got a couple that I read at least 3 to 4 times a year. Keep me on track.

Yeah. And there's a, there's a difference like between reading a book to just read it and like reading a book to mine literally every single nugget of gold and execute on it, right?

Exactly. Yeah. Amazing. Well, thank you so much for sharing so much wisdom. Um, and I'm excited for everyone to connect with you on social media. And this podcast will be launched within January, so we'll be trekking towards our goals. Um, already. And for those that maybe haven't created a goal yet, I hope that this inspires you to do that. If you have been contemplating stepping out and becoming a coach, and owning that role, um, do it. We— Morgan is a perfect example. She did it. It was a rocky road to get there at the beginning, as it always is. Every— like, I've got a fun story too, um, and— but you always get to the other side as you continue to stand out amongst the crowd and continue to be yourself, just like the flamingos we all are. So, uh, with that, I shall leave everyone to So follow along, leave us a comment if you can. If you have any questions or anything, you know where to find me at B&L Social. I am behind the scenes on the DMs as well, and I look forward to seeing what 2023 has to bring for everyone. Thank you, Morgan, for joining.

Thank you so much for having us. You guys should DM us your intention for 2023.

Yeah, I would love that. Send us your words. We'll know exactly what you mean. Just the one word. Don't say anything else. Yeah.

Cool.

Amazing. All right, well, have a wonderful rest of your day, Morgan, and I look forward to connecting and sharing space with you again.

Heck yeah. Thanks so much.

Have a good one. You too. Bye.

Bye.