Morgan GillisFounder & Owner of Client Success Solutions LLC

How to make sure you never grow your online coaching business in 2026.

30 Jan 2026 · 1 min

Watch on YouTube

1:29

In this high‑energy monologue, the speaker outlines a deliberately counter‑productive strategy for deliberately stalling the growth of an online coaching business by hiring a poor appointment setter. He critiques the common mistake of coaches who hire setters without any vetting, leading to wasted ad spend. He then presents a detailed, seven‑step hiring framework designed to secure a top‑performing appointment setter, thereby preventing growth failure. The steps include: (1) building a Typeform with skill‑testing questions covering opening, script adherence, and objection handling; (2) collecting at least 30 applications; (3) shortlisting 5‑10 candidates based on responses; (4) interviewing 5‑6 candidates; (5) conducting a paid one‑hour trial to rigorously test them in DMs; (6) hiring the top 1‑2 candidates; and (7) quickly terminating anyone who does not improve within 1‑3 weeks. The speaker ends with a call‑to‑action, offering the exact Typeform questions to anyone who comments “Typeform” and urging viewers to follow for more coaching‑business growth advice.

Chapters

If I wanted to not grow my coaching business at all in Q1, here's exactly what I would do. I would hire a shitty appointment setter so that all the leads that I'm spending money on for my coaching business get wasted. That's exactly what a lot of coaches do. They have zero process for finding a good setter. They don't skill test them at all. And inevitably, when they hire the wrong person, they leave them in that seat for way too long. Saddle the fuck up because I'm going to put you on some game so that you don't waste the entire next quarter on this. How to find a killer appointment setter. Step 1, create a Typeform with skill testing questions where you test people on their opening skills, on their following the script skills, on their objection handling skills. Step 2, you drive a lot of applications through that Typeform until you get at least 30 responses. Step 3, you go through all of those responses and you shortlist 5 to 10 really solid candidates based on their answers. Step 4, you interview 5 or 6 of them. Step 5, you give 5 of them a 1-hour paid trial where you skill test the fuck out of them in your DMs to make sure they're good. Step 6, you hire the top 1 or 2. And step 7, if they are not trending in the right direction in the first 1, 2, 3 weeks, you get them the fuck out and you repeat the process. If you want an exact copy of the questions that we use in our Typeform to skill test, comment Typeform and I'll send it over. And if this was helpful, follow me for more value on how to grow your coaching business.