High-ticket coaching businesses use long-form video like YouTube webinars and masterclasses to build trust with prospects. Record the live session, pin the best version as a trailer on your channel, then send that link to anyone who missed it. One live event becomes an evergreen asset you can use throughout your sales funnel.
the 8-figure coaching companies, not the 7-figure ones, like they have a lot of YouTube in there because it just, it builds so much know, like, and trust because it's like long-form content. What is a webinar or masterclass? You give a lot of value, you teach a lot of content, maybe you break beliefs or whatever, and then you make an offer to book a call. I mean, I would want more people to see that. So what I would do is I would take the best version of your masterclass, webinar, whatever, maybe. Can you put it here? Pin it to your channel so it's your trailer.
People who message me like, hey, I missed the webinar, can you send me the video? I'll just send them the YouTube link. Hey, this is what you missed.
