Morgan GillisFounder & Owner of Client Success Solutions LLC

"I want to invest in your coaching program, but I need to make more money first."

23 May 2026 · 0 min

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0:27

In this brief segment, the speaker confronts a common sales objection—"I want to invest in a coaching program but I don’t have the money." Rather than accepting the claim at face value, the speaker reframes it as a belief issue, suggesting that the perceived lack of money stems from not having invested in coaching that could teach the viewer how to earn more. To illustrate the flawed logic, the speaker uses an analogy: waiting to lose 50 pounds before joining a gym, implying that waiting for a perfect condition before taking action is counterproductive. The segment ends with a direct invitation for the viewer to decide whether to invest now, turning the objection into a decision point.

So you want to invest into coaching programs, but you don't have the money. Do you think that's accurate? Or do you think that you don't have the money because you're not investing into the coaching programs that would teach you how to make the money? Let me do this differently. Do you think it would make sense for someone who has 50 pounds to lose to say, you know what, I'm going to get in shape first and then I'm going to show up to the gym? I'll let you decide.