If Ads Don't Pay You Back, Turn Them Off
2 Aug 2026 · 0 min
0:17
Stop running ads that don't make money. One marketer's benchmark: each dollar spent returned $17 in revenue. Ads should generate profit, not just awareness.
Stop running ads that don't make money. One marketer's benchmark: each dollar spent returned $17 in revenue. Ads should generate profit, not just awareness.
If you're not getting paid to run the ads, you should not have the ads on. If you're not spending a dollar and making at least 3 or 5 or 10 or 20, like all of last year we made $17 every time we spent one. Like, you should be getting paid with these types of ads to grow your following and sign clients.
