Morgan GillisFounder & Owner of Client Success Solutions LLC

If you don't like posting content all the time, ads might be for you.

17 Jun 2026 · 0 min

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0:25

In this brief video, the speaker explains how paid advertising can dramatically reduce the amount of content needed to generate substantial monthly revenue. He cites a 2025 case where posting only three times per week, combined with ads that supplied leads, produced $60,000 per month, because the ads handled most of the lead‑generation work and middle‑of‑funnel content required less effort. He then argues that even a $20,000‑per‑month goal can be met with the same low posting frequency, and provides a concrete example: posting 15 times in April (roughly every two days) while running ads can reliably reach the $20K target.

In 2025, we only posted 3 times a week, but we had ads giving us the leads so that the middle of funnel content, like here you see on the page, it didn't have to do as much work for us. And so we were able to only post 3 times a week and still make $60,000 a month. So if the goal is $20K a month, you can probably still get away with that volume. He posted 15 times in April, which is what, once every 2 days, which is decent. If you were running ads to get the leads and then you had that much content, like you could definitely get to your goal of $20K a month.