A former fitness coach explains why he paid $5,000 for a female coach: not for calorie counting, but for her beliefs, standards, and values. In a saturated market, coaches win by building a personal brand that speaks to a specific niche, not by offering generic programming.
I just signed up with a girl for fitness coaching, paid her $5,000 in full. And I'll tell you that I did not sign up with this girl because she was gonna tell me to eat 1,800 calories and hit 120 grams of protein. Like, that's not why I signed up with her, even though I knew that's what she was gonna tell me to do. I previously was a fitness coach. I know exactly where I need to sit to cut. But the reason I signed up with her is like her beliefs, her standards, her values, the results that she has in her life, the fact that she's like marketing very specifically to somebody like me. Like, I just don't see that on this page.
